The HEINEKEN Company

About the Company

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.

Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.

We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries.

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Listed Jobs

Company Name

The HEINEKEN Company

Job Title

Director Commercial Planning

Job Description

**Job Title** Director Commercial Planning **Role Summary** Lead the annual Integrated Commercial Planning cycle across brand, sales, trade marketing, finance, and supply chain functions. Translate corporate brand and category strategies into customer‑level plans, drive execution alignment, and provide data‑driven insights to senior leadership. **Expectations** - Deliver an annual commercial plan that aligns financial targets with brand, trade, and media strategies. - Bridge planning and execution across corporate and distributor sell‑in cycles. - Influence senior stakeholders with quantitative, scenario‑based recommendations. - Continuously improve planning tools, processes, and performance metrics. **Key Responsibilities** - Orchestrate the Integrated Commercial Planning cycle; align brand, trade marketing, and finance strategies. - Convert brand/cat plans into customer‑level Joint Business Planning (JBP) initiatives with national and regional accounts. - Establish end‑to‑end planning linkage to Distributor Business Planning (DBP) and the sell‑in cycle, integrating the innovation pipeline. - Partner with Sales leaders to create customer‑specific plans that meet strategic and financial goals. - Support key customer negotiations with analytical insights, scenario planning, and promotional tools. - Lead regular cross‑functional planning reviews to surface risks and opportunities across channels and customers. - Coordinate with Demand Planning and Supply Chain to validate forecasts and supply readiness; adjust plans based on real‑time market signals. - Design KPIs and dashboards to track volume, revenue, trade spend, and profitability; deliver actionable insights for course corrections. - Drive continuous improvement of commercial planning processes, tools, and system integration. **Required Skills** - 10+ years in commercial planning, sales strategy, or related CPG roles; proven cross‑functional leadership. - Strong financial acumen: forecasting, budgeting, scenario, and sensitivity analysis. - Advanced proficiency in planning and reporting tools (SAP, Anaplan, Nielsen, Power BI, Excel). - Excellent communication and influence skills; comfortable presenting to executive leadership. - Analytical mindset with a focus on data‑driven decision making and process optimization. **Required Education & Certifications** - Bachelor’s degree in Business, Marketing, Finance, or related field. - MBA or equivalent professional experience strongly preferred.

White plains, United states

Hybrid

Senior

29-10-2025

Company Name

The HEINEKEN Company

Job Title

Consumer & Shopper Insight Manager

Job Description

**Job Title** Consumer & Shopper Insight Manager **Role Summary** Deliver consumer and shopper insight to the UK Beer business unit, driving brand and category strategy through data‑driven recommendations. Manage end‑to‑end research, partner with media and research vendors, and embed insight across planning cycles and off‑trade shopper initiatives. **Expectations** - Minimum 5 years of insight or planning experience, preferably in agency and client environments. - Proven FMCG/CPG insight work; alcohol experience a plus. - Strong understanding of qualitative/quantitative research methods and commercial dynamics. - Able to translate complex data into simple, actionable stories that influence brand decisions. - Proactive, organized, and comfortable managing multiple stakeholder relationships. **Key Responsibilities** - Lead day‑to‑day management of post‑campaign evaluations with media teams. - Own the relationship with Toluna: script development, fieldwork, and reporting of campaign performance studies. - Synthesize media performance and consumer results into integrated recommendations for brand teams. - Serve as primary insight contact for the Beer brand unit, supporting ICP/AP/SP planning, positioning, asset development and ad‑hoc research needs. - Partner with off‑trade category and shopper teams to deliver key shopper insights (e.g., SIMPLE, missions & occasions, Polaris mapping). - Define and deliver regular and ad‑hoc insight briefs within budget constraints. - Champion agile and self‑service research methodologies, continually enhancing the learning agenda. - Ensure consumer insight informs strategic decisions across all responsibilities. **Required Skills** - Advanced consumer and shopper research methodology. - Qualitative & quantitative data analysis and storytelling. - Media performance analysis and integration with consumer insight. - Brand and category planning with evidence‑based agenda setting. - Stakeholder management and cross‑functional collaboration. - Commercial awareness of trade dynamics and competitive landscape. - Project management and delivery within time‑ and cost‑efficiencies. - Familiarity with agile research frameworks and self‑service tools. **Required Education & Certifications** - Bachelor’s degree in Marketing, Business, Economics, or related field (or equivalent experience). - Professional certifications in market research, data analytics, or consumer insights preferred but not mandatory.

London, United kingdom

On site

Mid level

02-12-2025

Company Name

The HEINEKEN Company

Job Title

Key Customer Manager - London

Job Description

Job title: Key Customer Manager Role Summary: Drive strategy and execution of Joint Business Plans for a portfolio of key on‑trade accounts, achieving volume, revenue, and gross profit targets. Build and nurture commercial relationships, ensure optimal product mix and brand distribution, manage contracts, and maintain P&L responsibility. Expectations: • Deliver agreed volume, revenue, and FGP objectives. • Expand brand visibility and product availability. • Maintain profitable relationships with account decision‑makers. • Translate data into compelling sales narratives. • Negotiate and renew contracts in line with commercial goals. Key Responsibilities: - Develop and implement account business plans aligned with corporate targets. - Achieve and monitor sales, volume, and profit metrics. - Optimize product mix, SKU placement, and introduce new product initiatives. - Manage contract negotiations, pricing, and renewal processes. - Provide regular performance reporting and insights to senior leadership. - Collaborate cross‑functionally with sales, marketing, and supply chain teams. - Build and sustain high‑level relationships across all stakeholder levels. - Own P&L for assigned account portfolio. Required Skills: - Strong analytical and data‑driven decision making. - Excellent stakeholder management, influencing, and negotiation abilities. - Proven sales and relationship‑building skills in an on‑trade context. - Ability to distil complex data into clear, actionable stories. - Commercial awareness and strategic mindset. - Self‑motivated, organized, and results‑focused. Required Education & Certifications: - Bachelor’s degree in Business, Marketing, Finance, or related discipline. - Relevant sales or account‑management certification is an advantage.

London, United kingdom

On site

02-12-2025