- Company Name
- Meta
- Job Title
- SMB Lifecycle Marketing Manager
- Job Description
-
Job Title: SMB Lifecycle Marketing Manager
Role Summary: Lead the design and execution of lifecycle marketing programs that drive engagement and growth for SMB customers across digital channels, leveraging data-driven insights to inform strategy and optimize performance.
Expectations:
- Deliver scalable marketing solutions for global SMB audiences.
- Collaborate cross‑functionally with product, sales, data science, creative and engineering teams.
- Translate research, testing and data into actionable roadmaps and campaign plans.
- Maintain end‑to‑end responsibility for campaign execution and measurement.
Key Responsibilities:
- Design, launch and optimize lifecycle marketing programs for awareness, consideration and adoption of SMB solutions.
- Partner with product marketing, sales, data science and creative teams to identify audience needs and develop performance‑driven strategies.
- Work with quantitative and qualitative data teams to inform strategy, rollout decisions, optimizations and measurement.
- Manage digital marketing channels (email, in‑product, web, paid media, etc.) to execute high‑performing go‑to‑market activations at scale.
- Identify and activate new channels, utilizing first‑party and third‑party workflows to enhance customer engagement.
- Improve the digital funnel from discovery to conversion for target audiences.
- Oversee end‑to‑end campaign execution (operations, creative, analytics) to ensure timely, accurate launches.
- Conduct regular performance analysis, identify improvement opportunities, and provide data‑driven recommendations.
- Design and implement test plans (A/B, lift measurement) to uncover drivers of conversion and product adoption.
- Leverage data, research, and experimentation to refine strategy, optimize campaigns, and uncover new growth opportunities.
Required Skills:
- 5+ years marketing experience, with 3+ years in lifecycle or B2B lifecycle marketing.
- Proven digital marketing and demand‑generation expertise for sales across email, web, paid media and in‑product channels.
- Strong analytical skills; proficiency in data querying languages (e.g., SQL) and data‑visualization tools.
- Experience with marketing automation platforms (e.g., Marketo, Pardot, HubSpot).
- Expertise in A/B testing, lift measurement, and conversion funnel optimization.
- Ability to influence and coordinate across multidisciplinary teams (engineering, data science, sales, product, creative).
- Excellent communication, project management and stakeholder‑management skills.
Required Education & Certifications:
- Bachelor’s degree in Business, Marketing, Analytics or a related discipline.
- Relevant certifications in digital marketing, analytics or marketing automation are a plus.