- Company Name
- Fairmont Hotels & Resorts
- Job Title
- Digital Marketing Manager
- Job Description
-
**Job Title:** Digital Marketing Manager
**Role Summary:**
Leads the development and execution of digital and e‑commerce strategies to drive revenue across all hotel streams (rooms, F&B, MICE, golf, spa, etc.). Manages the hotel website, OTA relationships, CRM, paid media, SEO/SEA, social media, and email campaigns, ensuring alignment with overall marketing and revenue goals.
**Expectations:**
- Partner with Director of Sales & Marketing and Revenue Manager to integrate digital tactics with revenue targets.
- Maintain brand consistency and high‑quality digital content.
- Use data‑driven insights to optimize the guest journey and maximize online bookings.
- Manage multiple priorities in a fast‑paced luxury hospitality environment.
**Key Responsibilities:**
- Develop and manage annual/quarterly digital and e‑commerce plans and budgets.
- Own website design, content, functionality, SEO/SEA, and conversion optimization.
- Oversee OTA and metasearch distribution, ensuring rate parity and promotional alignment.
- Plan, execute, and optimize paid media campaigns (search, display, social, metasearch).
- Lead social media and influencer initiatives aligned with brand positioning.
- Manage CRM and email marketing for rooms, F&B, and ancillary outlets.
- Analyze performance data (Google Analytics, CMS, etc.) to refine strategies.
- Monitor online reputation; collaborate with Guest Relations to address feedback.
- Ensure Accor App visibility and content accuracy per brand standards.
**Required Skills:**
- Proficiency with web analytics (e.g., Google Analytics) and CMS platforms.
- Strong knowledge of SEO, SEM, paid media, and conversion rate optimization.
- Experience managing OTA, metasearch, and third‑party distribution channels.
- Excellent written and verbal communication in English; stakeholder management.
- Ability to interpret market trends and translate insights into revenue‑driving actions.
- Highly organized, self‑motivated, and able to juggle competing tasks.
- Results‑oriented, proactive, collaborative, and customer‑service focused.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, Business, or related field, **or** equivalent commercial experience.
- 3–5 years of experience in digital marketing/e‑commerce, preferably within hospitality or a comparable industry.
- Certifications in Google Analytics, Google Ads, SEO/SEM, or similar digital marketing qualifications are advantageous but not mandatory.
Nottingham, United kingdom
On site
12-03-2026