- Company Name
- Flo Health Inc.
- Job Title
- Senior Marketing Copywriter
- Job Description
-
Job title: Senior Marketing Copywriter
Role Summary: A senior, data‑driven copywriter who translates product features into clear, benefit‑driven messaging for a health app. Works in a product‑led environment to create campaigns that drive acquisition, conversion, and retention, using performance metrics and A/B testing to optimize creative impact.
Expectations: Build trust‑based relationships with Product, Growth, Engineering, and Brand teams; influence senior stakeholders with concise, evidence‑based ideas; balance creative risk with rigorous testing; deliver high‑quality, brand‑consistent copy across web, mobile, email, and product surfaces.
Key Responsibilities:
- Translate complex product updates into user‑centric, benefit‑driven copy for all touchpoints.
- Infuse brand voice into email, push notifications, marketing playbooks, and in‑app messaging.
- Use data (CTR, CVR, ARPU, LTV, etc.) to inform campaign strategy, hypotheses, and creative decisions.
- Lead A/B test plans for marketing creative, analyze results, and iterate.
- Partner with Product Managers, Growth Marketers, Analysts, Designers, Content and Brand teams to craft cohesive user journeys.
- Contribute to strategic planning, workflow improvements, and cross‑functional rituals.
Required Skills:
- Proven senior copywriting experience in a fast‑paced, consumer‑facing tech or health app.
- Strong portfolio demonstrating performance‑driven, emotionally resonant copy across web, mobile, email, and product surfaces.
- Proficiency with performance metrics (CTR, CVR, ARPU, LTV) and data‑driven decision making.
- Ability to balance creative risk with structured testing and iteration.
- Excellent collaboration with Product, Growth, Engineering, and Design.
- Familiarity with generative AI/LLMs and emerging creative tools.
- Confident communicator capable of presenting ideas to senior leadership.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
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