Visualsoft Ltd

About the Company

Visualsoft is a tech powered commerce agency. We’ve been around since the dawn of .com with a unique offering of expert website development and powerful digital marketing strategies that connect brands to customers wherever they search, shop & scroll.

For over 25 years we’ve honed our craft in commerce solutions designed to inspire and enable some of the UK’s biggest brands to be open on every channel.

Teesside (Head Office) | Newcastle | Manchester
www.visualsoft.co.uk
01642 633604

Listed Jobs

Company Name

Visualsoft Ltd

Job Title

CRM Data Executive

Job Description

**Job Title:** CRM Data Executive **Role Summary:** Analytical professional responsible for managing customer data, extracting insights, and optimizing marketing and sales initiatives through HubSpot and other CRM tools. Provides data-driven recommendations to demand generation, brand, and new business sales teams to increase conversion and revenue. **Expectations:** - Deliver clean, accurate customer data and governance practices. - Translate complex data into clear, actionable insights for marketing and sales. - Maintain dashboards, reports, and A/B testing outcomes. - Support continuous performance improvement across email, social, content and nurture programs. **Key Responsibilities:** - • **Data Management & Governance** – Monitor data collection, identify gaps, correct inconsistencies, and maintain data integrity in HubSpot. - • **Data Analysis & Strategy** – Analyze contacts, leads, campaigns, interactions; identify trends; advise on acquisition and communication preferences. - • **Lead Generation & Qualification** – Research prospects, sync leads to HubSpot, segment by industry/size; qualify inbound leads (MAL/MQL) for sales outreach. - • **Segmentation & Targeting** – Build audience segments, develop personalised HubSpot sequences and targeted campaigns. - • **Pipeline Management** – Track lead movement, ensure accurate data, close gaps. - • **Reporting & Dashboards** – Create and maintain performance reports (conversion, lead gen, campaign ROI); present findings to stakeholders. - • **Performance Optimization & A/B Testing** – Identify optimisation opportunities; design, execute and analyse tests. - • **Industry Research** – Stay current on analytics trends, recommend new tools or data sources. - • **Training & On‑boarding** – Deliver HubSpot and SimilarWeb training to sales teams; reinforce data quality discipline. **Required Skills:** - Expertise in HubSpot marketing tools, or similar CRMs (Salesforce, Zendesk). - SQL and data querying proficiency. - Strong analytical, statistical, and data visualization skills (Excel, Google Charts, Tableau). - Excellent written and verbal communication; ability to present insights to non‑technical audiences. - Detail‑oriented problem‑solving mindset. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business Analytics, Statistics, or related field (preferred). - HubSpot CRM Certification (advantageous).

Stockton-on-tees, United kingdom

On site

09-02-2026