- Company Name
- Teqfocus
- Job Title
- Salesforce Marketing Cloud Consultant
- Job Description
-
Job Title: Salesforce Marketing Cloud Consultant
Role Summary:
Provide end‑to‑end Salesforce Marketing Cloud (SFMC) consulting, combining solution architecture, technical development, and pre‑sales activities. Lead discovery, design, and implementation of marketing automation solutions that drive personalized engagement and measurable business outcomes.
Expectations:
- Own client engagements from discovery through deployment.
- Deliver high‑quality solution designs, proposals, and demos.
- Negotiate and close projects with clear scope and estimates.
- Mentor internal teams on best practices and optimization.
Key Responsibilities:
- Conduct client discovery sessions to capture marketing goals, data architecture, and automation needs.
- Design scalable, efficient SFMC solutions aligned with business objectives.
- Draft solution proposals, estimates, and product demos for pre‑sales.
- Build customer journeys in Journey Builder, Automation Studio, and Email Studio.
- Write AMPScript, SSJS, and SQL for dynamic content and data manipulation.
- Configure Contact Builder, Data Extensions, and API integrations.
- Integrate SFMC with Sales/Service Cloud via Marketing Cloud Connect.
- Manage campaign tracking, reporting, and performance optimization.
- Establish governance standards for multi‑BU environments, ensuring compliance and data accuracy.
- Advise on best practices, new features, and platform adoption.
Required Skills:
- 5+ years of SFMC consulting or implementation experience.
- Proficient in Journey Builder, Automation Studio, Email Studio, Contact Builder, and Cloud Pages.
- Advanced SQL, AMPScript, SSJS, and API integration skills.
- Deep understanding of data architecture, segmentation, and marketing automation workflows.
- Experience with SFMC‑Salesforce Sales/Service Cloud integration and third‑party apps.
- Proven pre‑sales consulting and client‑facing skills.
- Strong analytical, communication, and stakeholder‑management abilities.
Required Education & Certifications:
- Bachelor’s degree in Computer Science, Information Systems, or related field (preferred).
- Salesforce certifications: Marketing Cloud Consultant, Marketing Cloud Developer, or Marketing Cloud Email Specialist (preferred).
- Experience with financial services, healthcare, or technology clients is a plus.