- Company Name
- Ripple
- Job Title
- Vice President, Product Marketing
- Job Description
-
Job title: Vice President, Product Marketing
Role Summary: Lead the global product marketing function for Ripple’s enterprise crypto product suite, designing and executing go‑to‑market strategies that drive adoption, differentiation, and revenue growth. Collaborate with Product Management, Sales, Corporate Marketing, and Customer Success to align product positioning, messaging, pricing, and launch plans with market opportunities and customer needs.
Expectations:
- 15+ years of product marketing experience, primarily in FinTech or financial services, with a strong enterprise focus.
- Demonstrated passion and expertise in payments, blockchain, and digital assets.
- Proven track record of leading cross‑functional teams and influencing senior stakeholders.
- Ability to translate complex technical concepts into clear, persuasive messaging and compelling narratives.
- Data‑driven mindset for measuring campaign effectiveness and adjusting tactics.
Key Responsibilities:
- Develop and implement a comprehensive product marketing strategy that aligns with corporate objectives and accelerates product adoption and revenue.
- Define and refine product positioning, messaging, and value propositions for target segments, ensuring clear differentiation in the market.
- Partner with Product Management to understand roadmaps, identify market opportunities, and ensure GTM plans support product evolution.
- Lead global product marketing team through go‑to‑market planning, launch execution, and cross‑functional coordination with Sales, Product, and Customer Success.
- Create and execute market insight plans that inform product strategy, positioning, and pricing decisions.
- Track and analyze key performance metrics, providing data‑based recommendations to optimize marketing initiatives.
- Build, coach, and grow an effective product marketing team, fostering collaboration, innovation, and continuous learning.
Required Skills:
- Senior product marketing expertise, particularly in enterprise B2B financial technology.
- Deep understanding of payments ecosystems, blockchain technology, and digital asset markets.
- Strong leadership and cross‑functional influence capabilities.
- Exceptional written and verbal communication, with a talent for simplifying complex ideas.
- Storytelling proficiency to craft compelling, differentiated narratives.
- Analytical and data‑driven decision‑making skills.
- Strategic thinking with a results‑oriented approach.
Required Education & Certifications:
- Bachelor’s degree or equivalent professional experience (specific degree not mandated).
San francisco, United states
Hybrid
Senior
18-03-2026