- Company Name
- Varicent
- Job Title
- Customer Advocacy Marketing Lead
- Job Description
-
Job Title: Customer Advocacy Marketing Lead
Role Summary: Lead the execution of a comprehensive customer advocacy program that increases engagement, retention, and brand loyalty. Own the day‑to‑day management of the advocacy tool, develop high‑impact customer stories, coordinate online reviews and speaking engagements, and measure program impact.
Expectations: Deliver measurable growth in advocacy participation, maintain a balanced and active advocate pool, optimize tool performance, produce compelling content that supports sales, and drive data‑backed program insights.
Key Responsibilities:
- Manage day‑to‑day execution of the advocacy and reference program using ReferenceEdge.
- Build and sustain a dynamic pool of referenceable customers, monitoring fatigue and turnover.
- Plan and execute advocacy initiatives to boost participation and engagement.
- Own the daily optimization of ReferenceEdge, ensuring efficient request handling, content accessibility, and accurate reporting.
- Develop end‑to‑end customer stories (case studies, video testimonials, success narratives), coordinating with content, product marketing, sales, and customer success teams.
- Distribute customer content across websites, events, social media, demand‑generation campaigns, and sales enablement materials.
- Activate and track online reviews, managing review submissions and maintaining up‑to‑date profiles on review sites.
- Identify, recruit, and manage customer speakers for webinars, conferences, and industry events, coordinating logistics and content preparation.
- Track, analyze, and report on advocacy metrics, including engagement, reference usage, and speaking opportunities, partnering with cross‑functional teams to align with business goals.
Required Skills:
- Strong project and program management skills.
- Proficiency in advocacy and marketing automation tools (e.g., ReferenceEdge, HubSpot, Marketo).
- Excellent storytelling, copywriting, and content creation abilities.
- Data‑driven analysis and reporting proficiency.
- Strong stakeholder communication, negotiation, and coordination skills.
- Ability to work independently as an individual contributor.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Preferred certifications: Certified Customer Experience Professional (CCXP) or equivalent in customer advocacy/marketing.