- Company Name
- Sono Bello
- Job Title
- Director of Brand Marketing
- Job Description
-
**Job Title:** Director of Brand Marketing
**Role Summary:**
Lead the national brand strategy and omni‑channel digital advertising for a high‑growth cosmetic surgery practice. Own the brand narrative, translate it into data‑driven digital experiences, and manage creative, media, agency partners, and cross‑functional teams to drive patient acquisition and revenue growth.
**Expectations:**
- Deliver a compelling, consistent brand story across paid, owned, and earned channels.
- Translate strategy into measurable performance across digital and traditional media.
- Lead creative development, testing, and optimization to maximize ROI.
- Manage large digital advertising budgets and agency partners.
- Provide actionable analytics and insights to refine strategy.
- Collaborate with operations, medical, and regional marketing to localize national initiatives.
**Key Responsibilities:**
1. **Brand & Digital Advertising Leadership**
- Champion brand integrity across all channels.
- Translate strategy into paid social, programmatic, video, search, CRM, and traditional media plans.
- Ensure consistent, differentiated brand expression.
2. **Creative Strategy, Testing & Optimization**
- Oversee creative development for ads, landing pages, and conversion‑focused assets.
- Implement multivariate testing frameworks to optimize messaging, formats, and visuals nationally, regionally, and locally.
- Align creative and media strategies for maximum ROI.
3. **Agency & Partner Management**
- Lead internal creative teams and external agencies (creative, digital, media, PR, influencer).
- Optimize content and UX for the main website and microsites.
- Ensure partners adopt best‑in‑class digital practices and emerging platforms.
4. **Digital Growth, Social & Emerging Channels**
- Expand paid social, influencer, ambassador, and digital video strategies.
- Collaborate with PR, social, and reputation teams for performance‑oriented storytelling.
- Stay ahead of digital trends, platforms, and technologies.
5. **Analytics, Measurement & Performance Management**
- Maintain a predictable reporting cadence on brand health, ad performance, creative effectiveness, and media efficiency.
- Develop KPIs and dashboards linking brand investment to awareness, engagement, lead quality, and conversion.
- Use insights to refine creative, messaging, and channel strategies.
6. **Cross‑Functional Collaboration**
- Partner with operations, medical, regional marketing, and executive leadership to translate national strategies into localized, digitally enabled executions.
- Help evolve a cohesive brand architecture aligning master brand, services, and extensions.
**Required Skills:**
- Deep expertise in omni‑channel digital advertising: paid social, search, online video/CTV, programmatic, CRM, integrated with TV and audio.
- Strong marketing analytics, attribution, and financial metrics knowledge to manage and optimize marketing spend.
- Proven ability to take programs from insight and strategy through execution, testing, optimization, and measurement.
- Exceptional creative judgment and experience testing & optimizing creative assets at national, regional, and local levels.
- Leadership and management of internal teams and external agency partners.
- Data‑driven strategic thinking combined with creative intuition.
- Experience managing large‑scale digital advertising budgets and performance optimization.
- Familiarity with e‑commerce or retail performance marketing.
**Required Education & Certifications:**
- Bachelor’s degree (required).
- MBA preferred.
**Experience:**
- 8+ years in Brand Marketing with a strong focus on Digital Advertising, Performance Marketing, E‑Commerce, or Retail.
- 6+ years leading marketing and creative teams and agency partners.
- Demonstrated success managing large digital budgets and driving measurable performance.