- Company Name
- MrBeast
- Job Title
- Head of Integrated Marketing
- Job Description
-
**Job Title**: Head of Integrated Marketing
**Role Summary**: Lead the creation, execution, and measurement of viral, social‑first marketing initiatives across all brand and content platforms. Build and manage a high‑velocity team, develop repeatable processes, and collaborate with cross‑functional partners to generate cultural moments that deliver measurable business results.
**Expactations**:
- Deliver campaigns that achieve global cultural relevance and measurable lift in engagement, reach, and revenue.
- Scale successful tactics through systematic playbooks and data‑driven optimization.
- Maintain accountability for campaign budgets, timelines, and cross‑functional project delivery.
- Mentor and develop a dynamic team of creative marketers, strategists, and producers.
**Key Responsibilities**
- Establish and grow the viral marketing function, defining processes, metrics, and creative guidelines.
- Launch high‑impact campaigns on YouTube, TikTok, Instagram, and emerging platforms, ensuring maximum organic reach and engagement.
- Create end‑to‑end systems that transform ideas into rapid, market‑ready campaigns.
- Coordinate with Social, Content, and Production teams to synchronize storytelling across channels.
- Track and report viral metrics (reach, retention, share velocity, earned media) to assess performance and scale effective tactics.
- Lead brand and creator collaborations that align creative vision with business objectives.
- Manage complex cross‑functional projects, ensuring precision and accountability.
**Required Skills**
- 10+ years of integrated marketing, social, or content leadership in fast‑moving creative environments.
- Demonstrated success in producing viral, social‑first campaigns that drive cultural and business outcomes.
- Deep knowledge of platform mechanics, creator culture, and audience behavior across major social media.
- Ability to translate brand goals into compelling, globally recognizable campaigns.
- Strong creative judgment paired with analytic rigor to measure, optimize, and report results.
- Proven project management in a high‑velocity, low‑bureaucracy environment.
- Builder mindset, adaptability, and comfort leading through ambiguity.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Communications, Media, or related field (advanced degree not required).
- Certifications in digital marketing, analytics, or social media strategy are a plus (e.g., Google Analytics, Facebook Certified Planner).