- Company Name
- Career Moves Group I B Corp™
- Job Title
- Event Marketing Manager
- Job Description
-
**Job Title:** Event Marketing Manager
**Role Summary:**
Lead end‑to‑end strategy, execution, and measurement of large‑scale client‑owned (1P) events across the EU. Own program development, vendor sourcing, and high‑quality customer experience, while driving performance analysis, stakeholder communication, and scalable processes for long‑term event growth.
**Expectations:**
- Own and scale EU 1P event program for 5+ years of experience in event marketing.
- Deliver on strategic objectives, budget, timelines and quality metrics.
- Act independently, prioritize multiple initiatives, and influence senior stakeholders without direct authority.
- Maintain composure in fast‑paced, ambiguous environments and adapt quickly to change.
**Key Responsibilities:**
1. Own EU AB 1P event strategy, including inception, launch, evaluation, and continuous improvement.
2. Design and execute customer‑engagement tactics for large‑scale AB‑owned events.
3. Define and uphold high‑bar customer experience standards across all events.
4. Manage go‑to‑market event strategies, proposals, and execution plans.
5. Liaise with senior stakeholders to secure inputs, align cross‑functional processes, and ensure execution quality.
6. Compile, analyze, and report performance metrics; identify growth opportunities.
7. Source and manage vendor relationships through RFPs and performance assessments.
8. Contribute to event‑related strategy documents and best‑practice frameworks.
**Required Skills:**
- 5+ years event marketing experience, with 5+ years producing and scaling medium‑to‑large 1P events.
- Strong oral & written communication; empathy for customer journey.
- Data analysis and interpretation to inform business decisions.
- Project management: independent work, multitasking, time‑zone agility.
- Ability to influence stakeholders without authority, partner with cross‑functional teams.
- Proficiency in MS Word, PowerPoint, SharePoint, and advanced Excel.
- Resilience, bias for action, and creative‑to‑execution mindset.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, Communications or related field.
- Event‑industry certifications (CMP, CMM, CTSM, etc.) preferred but not mandatory.
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