BoomerangFX

www.boomerangfx.com

15 Jobs

92 Employees

About the Company

BoomerangFX is a global, AI-powered SaaS platform that delivers a fully integrated digital ecosystem for specialty healthcare practices. As the first company of its kind to combine clinic management, lead generation, digital marketing automation, and e-learning into a seamless SaaS solution, BoomerangFX empowers over 10,000 private clinic owners across five continents--including North America, Europe, Australia, Latin America, and EMEA. The platform is purpose-built for providers in dermatology, cosmetic surgery, dentistry, optometry, medspa, wellness, women's health, weight loss, and hair restoration. Its enterprise-grade solution suite includes electronic medical records (EMR), AI-powered workflow automation, telehealth, integrated payments, e-scripting, CRM-driven marketing, and proprietary e-learning tools--all unified within a single cloud-based system. BoomerangFX has been recognized as one of the fastest-growing technology companies in North America, ranking #23 on Deloitte's 2024 Technology Fast 500 and #6 in Canada. The company has also been named Gartner's "Disruptor of the Year" and is certified as a Great Place to Work--underscoring its culture of innovation, excellence, and high performance. BoomerangFX operates globally through operations in Canada, USA, Australia, and United Kingdom, with newly expanded markets in the Philippines and Puerto Rico--advancing its mission to digitally transform private-pay healthcare across both emerging and established markets.

Listed Jobs

Company Name: BoomerangFX
Job Title: Senior Manager of Operations
Job Description: **Job Title** Senior Manager of Operations **Role Summary** Lead day‑to‑day operational functions and manage major cross‑functional projects, driving continuous improvement and strategic execution to support high‑growth objectives. **Expactations** - Deliver operational excellence within set timelines and budget constraints. - Align departmental activities with executive strategic goals. - Foster a high‑performance culture of accountability and continuous learning. **Key Responsibilities** - Oversee day‑to‑day operations across functional areas; implement process improvements. - Plan, execute, and close large projects, defining scope, resource allocation, timelines, and budgets. - Partner with executive leadership to develop and update operational strategy and growth plans. - Build, mentor, and lead cross‑functional teams, ensuring clear goals, skill development, and resource availability. - Develop and maintain KPI dashboards to track productivity, project status, and quality metrics. - Identify inefficiencies and lead initiatives for process optimization. - Assist in preparing and managing departmental budgets, ensuring cost efficiencies. **Required Skills** - Strong leadership and team‑building abilities. - Excellent communication, negotiation, and stakeholder‑management skills. - Advanced problem‑solving and analytical thinking. - Proficiency with Excel and project‑management software (e.g., MS Project, Asana, Jira). - Knowledge of data‑driven operational tools and industry best practices. **Required Education & Certifications** - Bachelor’s degree in Business Administration, Operations Management, or related field (MBA preferred). - PMP certification is an asset.

Company Name: BoomerangFX
Job Title: Digital Marketing Account Manager
Job Description: **Job title** Digital Marketing Account Manager **Role Summary** Spearhead paid media and multi‑channel campaigns for private‑pay healthcare clients, delivering measurable ROI and high‑value leads. Manage end‑to‑end campaign execution, refine strategy, and collaborate with internal teams to align creative output with performance goals. **Expectations** - 3–5 years of hands‑on digital marketing, managing SMB client accounts. - Proven record of driving campaign ROI and lead generation. - Expertise in Google Ads, Meta (Facebook/Instagram) platforms, with strong analytical insights. - Ability to lead and coach junior team members in a fast‑paced agency environment. - Excellent client‑management, communication, and stakeholder‑presentation skills. **Key Responsibilities** - Oversee up to 30 active clients in medspa, cosmetic, dermatology, dental, and vision sectors. - Design, launch, and optimize PPC, paid social, and email campaigns across multiple channels. - Coordinate with paid ads specialists and graphic designers to ensure alignment on ROI and creative standards. - Conduct weekly client briefings, provide strategic recommendations, and track KPI achievement. - Monitor campaign performance, generate bi‑weekly reports, and adjust tactics to meet or exceed objectives. - Partner with Sales, Product, and Leadership to champion client retention, upsells, and churn reduction. - Drive continuous improvement of marketing workflows, best‑practice adoption, and team knowledge sharing. **Required Skills** - Digital paid‑media strategy and execution (search, social, email). - Campaign budgeting, bid management, and performance analysis. - Client relationship management and consultation. - Team leadership and mentoring. - Strong written and verbal communication. - Proficiency with analytics dashboards (Google Analytics, platform‑native metrics). **Required Education & Certifications** - Bachelor’s degree in Marketing, Communications, Business, or related field preferred. - Google Ads and/or Meta Blueprint certifications (highly desirable).

Company Name: BoomerangFX
Job Title: Web Developer / UX-UI Designer
Job Description: Job Title: Web Developer / UX‑UI Designer Role Summary: Lead the design, development, and maintenance of responsive, high‑performance websites and landing pages. Convert marketing and product concepts into functional, user‑friendly web experiences while driving UX/UI excellence, performance optimization, and SEO best practices. Expectations: - Deliver polished, accessible, and mobile‑optimized web assets that align with brand and business goals. - Own the entire UX/UI lifecycle from wireframe to final implementation. - Collaborate across marketing, product, and content functions to translate ideas into engaging digital experiences. - Maintain site integrity through regular updates, troubleshooting, and performance monitoring. - Implement analytics and testing tools to inform continuous improvement. Key Responsibilities: - Design, develop, and maintain responsive sites using WordPress and WebFlow. - Customize WordPress themes, plugins, and CMS workflows. - Build and integrate backend systems, APIs, and third‑party services (PHP, MySQL). - Optimize site speed, SEO, and cross‑browser compatibility. - Create wireframes, mockups, and prototypes in Figma, Adobe XD, or Sketch. - Ensure accessibility compliance (WCAG) and mobile readiness. - Deploy and configure analytics (Google Analytics, Hotjar, GTM) and A/B testing. - Stay current with emerging web technologies, design trends, and industry best practices. Required Skills: - 5+ years of web development and UX/UI design experience. - Advanced WordPress development (custom themes, plugins, CMS management). - Proficient in PHP, MySQL, HTML5, CSS3, JavaScript, and Bootstrap. - UX/UI design proficiency with Figma, Adobe XD, and Sketch. - Experience with performance optimization and SEO best practices. - Strong problem‑solving, attention to detail, and cross‑functional collaboration skills. - Familiarity with analytics tools (Google Tag Manager, Hotjar, Crazy Egg) is a plus. Required Education & Certifications: - Bachelor’s degree in Computer Science, Web Development, UI/UX Design, or related field (preferred). - No mandatory certifications required.

Company Name: BoomerangFX
Job Title: Performance Marketing Specialist
Job Description: **Job title:** Performance Marketing Specialist **Role Summary:** Senior specialist managing end‑to‑end paid search and social media campaigns across Google, Facebook, TikTok, and programmatic channels. Drives B2C lead generation for cosmetic and aesthetic practice clients, optimizing for cost efficiency, conversion, and ROI through advanced bidding, AI tools, and data‑driven creative testing. **Expectations:** - 5+ years of paid media experience, with proven results (≥50% CPL reduction, significant conversion lift). - Active Google Ads Certification (mandatory); Facebook Blueprint Certification preferred. - Demonstrated ability to lower CPL and increase conversions in B2C healthcare/cosmetic markets. - Proficiency in automated bidding, ML/AI, A/B testing, and multi‑channel reporting. - Strong organizational skills managing deadlines, approvals, and multiple client portfolios. - Basic understanding of medical advertising policies, copyright, and privacy laws. **Key Responsibilities:** - Develop, launch & continuously optimize Google Ads campaigns (search, display, video) using automated bidding and conversion tracking. - Run and refine Facebook, TikTok, and programmatic ad campaigns targeted at B2C cosmetic audiences, including remarketing and brand lift strategies. - Execute A/B tests on creative, copy, targeting, and bidding to improve KPI performance. - Create and maintain rapid‑on‑boarding templates for text, responsive display, and video ads. - Monitor KPIs (CPL, ROAS, CTR, CVR) and execute swift optimizations to meet client standards. - Balance multiple client accounts while maintaining budget adherence and KPI thresholds. - Produce accurate, policy‑compliant ad copy and assets; collaborate with team on creative development. - Manage project timelines, approvals, and communications through Asana. - Mentor junior specialists and share insights to elevate team performance. **Required Skills:** - Advanced expertise in Google Ads (search, display, video) and Facebook Ads Manager; experience with TikTok Ads Manager and programmatic platforms is a plus. - Strong analytical abilities to translate data into actionable optimizations. - Proven success in B2C lead generation within healthcare/cosmetic verticals. - Knowledge of automated bidding, ML/AI tools, and conversion tracking. - Competence in A/B testing methodologies and creative asset management. - Excellent copywriting and communication skills for paid media. - Ability to manage multiple client portfolios and meet strict deadlines. - Familiarity with medical ad regulations and privacy compliance. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Advertising, Business or related field (or equivalent experience). - Google Ads Certification (required; additional certifications such as Google Analytics, Bing Ads, TikTok Marketing are acceptable). - Facebook Blueprint Certification (preferred).

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