Bloom | Digital Marketing Agency

www.makeitbloom.com

1 Job

114 Employees

About the Company

Bloom is a team of performance-obsessed digital marketers, and we excel at delivering exceptional results for our clients. Our growth journey, spanning from a modest 2 to a robust 70-strong team, has been marked by challenges that we view as opportunities for further development. This mindset has earned us a spot on the prestigious Globe and Mail's list of Canada's Top Growing Companies for four consecutive years. We specialize in a wide range of services in digital marketing--Paid Search, Display, Social Ads, Strategy, SEO, Email Marketing, Affiliate Marketing, Social Media Management, Content Creation, and more! We truly do it all! Recognized as one of Canada's Great Places to Work, we are dedicated to prioritizing our employees' well-being, fostering a positive work environment that enables them to thrive and consistently deliver their best work to our clients. While we make digital performance marketing appear effortless, our process is intricately complex, demanding a unique blend of intelligence, passion, and an unwavering desire to deliver excellence. As trusted industry leaders, we proudly hold esteemed titles such as Google Premier Partner 2023 (an accolade bestowed upon only 3% of Canadian partners), Microsoft Partner, and Meta Partner. These partnerships provide us with exclusive tools and support, ensuring our clients benefit from cutting-edge solutions that keep us at the forefront of industry standards. The achievements of our clients are a genuine source of pride for us, as their success is truly our own. We cherish the privilege of witnessing startups soar and industry leaders entrust us with their marketing strategies, an opportunity we never take for granted.

Listed Jobs

Company Name: Bloom | Digital Marketing Agency
Job Title: Chef·fe de pratique marketing par courriel | Email Marketing Practice Lead
Job Description: **Job title** Email Marketing Practice Lead **Role Summary** Lead the end‑to‑end delivery of email and SMS marketing services across multiple platforms (Klaviyo, Mailchimp, HubSpot, Salesforce). Own client strategy, execution, optimisation, and growth while managing a small team of 1‑2 freelancers. Drive the expansion of the email marketing practice within the agency and collaborate with sales to secure and grow client mandates. **Expectations** - Own full-service lifecycle for A‑to‑Z campaign development and optimisation. - Scale the practice to delegate routine execution, focusing on strategic growth. - Serve as the internal subject‑matter expert for email/SMS solutions and sales expansion. **Key Responsibilities** - Design, launch, and optimise email and SMS campaigns, including lifecycle workflows (welcome, retention, etc.). - Analyse performance data, run tests, and produce clear action‑able reports for clients. - Support discovery, craft solutions, pitch, and identify cross‑sell opportunities. - Coordinate 1‑2 freelancers, enforce quality standards and processes, ensure on‑time delivery. - Maintain knowledge of deliverability, segmentation, list growth, and testing best practices. **Required Skills** - 4+ years of hands‑on technical email marketing (e‑commerce or B2B). - 1+ year experience in an agency or multi‑client environment. - Expert proficiency in Klaviyo and Mailchimp (HubSpot, Salesforce expertise valued). - Strong lifecycle strategy development and execution. - Deep understanding of deliverability, segmentation, list growth, and A/B testing. - Bilingual in English and French (written & spoken). - Excellent organisation, multitasking, and communication skills. **Required Education & Certifications** - Bachelor’s degree in Marketing, Communications, or related field. - Professional certifications in email marketing (e.g., Klaviyo, Mailchimp, HubSpot) preferred.