General Mills

www.generalmills.com

3 Jobs

24,571 Employees

About the Company

We exist to make food the world loves. But we do more than that. General Mills is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best--bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

Listed Jobs

Company Name: General Mills
Job Title: Associate Manager, Customer Marketing
Job Description: **Job title** Associate Manager, Customer Marketing **Role Summary** Strategic, omni‑channel manager responsible for translating brand and retailer priorities into customer‑centric marketing programs that drive sales growth across digital, in‑store, POS, and experiential channels. Works closely with internal teams and agency partners to design, execute, and optimize campaigns that enhance brand equity and support retailer media objectives. **Expactations** - Deliver actionable, ROI‑driven customer marketing strategies aligned with brand guidelines. - Lead cross‑functional execution teams to ensure seamless program launch and performance tracking. - Manage allocated budgets, monitor spend, and provide variance analysis. - Build and maintain strong relationships with key retail stakeholders, acting as primary contact for customer marketing initiatives. **Key Responsibilities** 1. Translate CPG brand and consumer insights into omni‑channel marketing plans. 2. Present strategies and proposals to internal stakeholders, securing alignment and enthusiasm. 3. Prioritize customer and brand opportunities based on commercial viability and strategic fit. 4. Oversee end‑to‑end program execution, from concept through activation and post‑launch analysis. 5. Direct agency partners to create shopper marketing assets that strengthen brand equity and drive sales. 6. Ensure brand presence on retailer digital platforms (PDPs, search, media) and emerging channels. 7. Track, analyze, and report program performance metrics; recommend optimizations. 8. Manage customer marketing budgets, ensuring efficient allocation and adherence to spending guidelines. 9. Foster open communication and collaboration with retail partners, serving as a trusted partner in program development. **Required Skills** - Strategic thinking and ability to translate insights into actionable plans. - Strong analytical skills – ability to distill large datasets into compelling insights. - Digital acumen: knowledge of retailer media tactics, metrics, and consumer‑first campaigns. - Excellent communication and collaboration abilities; adept at building partnerships. - Autonomy in driving initiatives forward in ambiguous environments and knowing when to elevate issues. - Bilingual in English and French is an asset. **Required Education & Certifications** - Bachelor’s degree (any discipline). - 2–4 years of experience in CPG omni/customer marketing, retailer marketing, or sales. - Preferred: experience in omni‑channel marketing within the consumer‑packaged goods industry.

Company Name: General Mills
Job Title: Head of Brand Experience
Job Description: Job Title: Head of Brand Experience Role Summary: Lead the global brand experience agenda for a high‑profile consumer brand, defining long‑term vision, delivering masterbrand campaigns, and ensuring brand consistency across international markets. Expectations: - Chair the Brand Development Leadership Team and act as a key partner to the Marketing Director. - Drive brand growth through short‑term activation and long‑term brand health. - Translate consumer insights into culturally relevant, high‑impact experiences. - Lead, coach, and scale a creative and strategic brand experience team. Key Responsibilities: - Own end‑to‑end brand experience strategy, applying the Building Iconic Brands framework globally. - Conceptualize, approve, and roll out masterbrand campaigns across media, retail, and digital touchpoints. - Partner with creative, media, and production agencies to deliver campaigns that meet commercial objectives. - Align brand stories across markets, adapting narratives for local relevance while maintaining global coherence. - Collaborate with cross‑functional stakeholders (innovation, sales, insights, media) to embed brand strategy into all business functions. - Monitor brand performance, ROI, and cultural relevance, adjusting tactics as needed. - Build and nurture a high‑performing brand experience team, setting clear goals and providing professional development. Required Skills: - Proven leadership experience in brand experience, creative strategy, or brand development. - Demonstrated success delivering masterbrand campaigns that drive measurable business results in international markets. - Strong strategic thinking, storytelling, and influencing abilities. - Ability to thrive in matrixed, ambiguous environments and bridge creative to commercial outcomes. - Excellent communication, negotiation, and stakeholder management. - Commercial acumen to link creativity with ROI. Required Education & Certifications: - Bachelor’s degree in Marketing, Business, Communications, or related field. - Advanced degree (MBA, MSc) or equivalent experience preferred.

Uxbridge, United kingdom

On site

11-02-2026

Company Name: General Mills
Job Title: Business Account Manager - 12 months FTC
Job Description: **Job Title** Business Account Manager – 12‑Month Fixed Term Contract **Role Summary** Lead growth of Häagen‑Dazs and Nature Valley in the UK Out‑of‑Home (OOH) sector. Drive new menu placements, new listings and partner deals across QSR, fast‑casual and casual dining. Manage a high‑value customer portfolio, deliver revenue and profit targets, and ensure flawless execution of joint business plans. **Expectations** * Deliver new business development that meets or exceeds set revenue, margin and placement targets. * Manage full P&L responsibility for assigned accounts. * Build, negotiate and execute joint business plans (JBP) that align with brand positioning. * Collaborate cross‑functionally with Marketing, Supply Chain and Category teams to produce actionable menu solutions. * Communicate progress, forecasts and financial outcomes to senior stakeholders. **Key Responsibilities** 1. Identify and convert high‑value opportunities in QSR, fast‑casual and casual dining. 2. Own and grow a strategic customer portfolio, driving revenue, margin and execution quality. 3. Develop compelling customer propositions based on insight, category thinking and brand equity. 4. Negotiate commercial terms, lead JBP cycles and monitor forecast and financial performance. 5. Partner with internal teams (Marketing, Supply Chain, Category) to design and deliver winning menu solutions. 6. Provide regular business reviews, sales forecasts and financial reports to senior management. 7. Maintain accurate and up‑to‑date account data in the CRM system. **Required Skills** * Proven account management experience (NAM/SNAM) in FMCG or foodservice, specifically OOH, QSR or casual dining. * Proven hunter mentality: persistent, persuasive, commercially astute. * Strong negotiation and partnership‑building skills. * Analytical and organized – comfortable managing full P&L responsibility. * Excellent verbal and written communication. * Ability to work independently and manage multiple priorities in a fast‑moving environment. **Required Education & Certifications** * Bachelor’s degree in Business, Marketing, Food Sciences or related field. * Experience in hospitality or food distribution demonstrates an advantage. * No specific certifications required, but familiarity with FMCG sales processes and tools is beneficial.

Uxbridge, United kingdom

On site

13-02-2026