- Company Name
- Balsam Brands
- Job Title
- Senior Manager, International Business Management
- Job Description
-
Job Title: Senior Manager, International Business Management
Role Summary:
Lead and optimize commercial performance in Canada and Australia, define and execute go‑to‑market strategies for new markets in Latin America and Asia‑Pacific, drive growth through data‑driven decisions, manage regional P&L, and coordinate cross‑functional teams to achieve revenue, margin and brand objectives.
Expactations:
- Deliver measurable revenue and margin growth in existing markets.
- Expand into 2+ new international markets, validating business models and securing go/no‑go approvals.
- Establish robust KPI dashboards and reporting to inform leadership decisions.
- Mentor and develop regional teams to scale impact.
Key Responsibilities:
- Optimize day‑to‑day commercial operations in Canada & Australia.
- Define, track and report KPIs (revenue, margin, CAC, conversion, market penetration).
- Conduct performance reviews, identify risks, and recommend corrective actions.
- Lead seasonal pricing, promotions and digital channel strategies.
- Own regional forecasting, budgeting, and P&L oversight.
- Evaluate and pilot expansion opportunities in Latin America & Asia‑Pacific: marketplaces, wholesale, franchise, distributor models.
- Build data‑driven business cases and lead go/no‑go decisions.
- Represent market insights to influence product, pricing and promotion across global teams.
- Drive cross‑functional execution with marketing, e‑commerce, logistics, finance, merchandising, legal, and operations.
- Guide direct reports and partners, fostering talent development.
Required Skills:
- 10+ years in international business development, market entry, or retail/e‑commerce leadership.
- Proven launch or scaling into at least two new markets (ideally Canada, Australia, LATAM or Asia).
- End‑to‑end P&L management, forecasting and budgeting expertise.
- Strong omnichannel execution capabilities (online, retail, wholesale).
- Cross‑functional leadership and stakeholder management.
- Analytical mindset, data interpretation, and negotiation skills.
- Sound business judgment, adaptability to ambiguous data environments.
Required Education & Certifications:
- Bachelor's degree (required).
- MBA or equivalent advanced business degree preferred.
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Redwood city, United states
Hybrid
Senior
13-09-2025