Montu UK

www.alternaleaf.co.uk

1 Job

87 Employees

About the Company

Montu is the leading medical cannabis company committed to improve the lives of millions of patients.

Listed Jobs

Company Name: Montu UK
Job Title: Senior Data Analyst (Marketing Analytics)
Job Description: **Job Title:** Senior Data Analyst (Marketing Analytics) **Role Summary:** Drive data-informed marketing decisions by analyzing performance, optimizing spend, and developing advanced measurement strategies in a fast-paced environment. **Expectations:** Senior individual contributor with hands-on data analysis skills, collaboration across marketing teams, and independent problem-solving to support business growth. **Key Responsibilities:** - Deliver actionable insights on marketing performance across digital channels (e.g., Google, Meta, CRM). - Optimize campaign spend and outcomes through data-driven analysis. - Oversee GA4 implementation, ensuring robust tracking and meaningful metrics. - Collaborate with CRM teams to assess customer lifecycle, retention, and engagement. - Partner with analytics engineering teams to align data models and dashboards with business needs. - Develop advanced analytics beyond basic attribution (e.g., LTV, incrementality). - Present insights via dashboards, presentations, and stakeholder meetings to inform strategic decisions. **Required Skills:** - Expertise in SQL; experience with BigQuery, GA4, Looker, Google Sheets. - Proven digital marketing analytics experience in high-growth environments. - Cross-functional collaboration with non-technical stakeholders. - Translating complex analysis into clear, actionable strategies. - Proficiency in CRM platforms (e.g., Braze) a strong advantage. - Autonomous, adaptable, and capable of navigating ambiguity. **Required Education & Certifications:** Not specified.