- Company Name
- Cardinal Health Canada
- Job Title
- Product Marketing Manager
- Job Description
-
Job title: Product Marketing Manager
Role Summary: Lead the downstream marketing strategy for multiple product lines in a competitive medical-device market. Drive product launch, adoption, and revenue growth through data‑driven campaigns, sales enablement, and stakeholder collaboration.
Expactations:
- Deliver measurable performance improvements for product portfolios.
- Align local marketing actions with global strategies and business objectives.
- Maintain regulatory compliance and market readiness for all products.
- Foster strong relationships with sales, clinical, and supply‑chain teams.
Key Responsibilities:
- Manage the marketing strategy for diverse SKUs, ensuring alignment with revenue targets.
- Coordinate product launches, discontinuations, and lifecycle transitions.
- Monitor pricing, profitability, and market performance; recommend ROI optimizations.
- Design and execute marketing plans, sales tools, campaigns, and promotional activities.
- Collaborate with global marketing, communications, and regional sales to build messaging, training materials, and enablement assets.
- Use market, competitor, and industry insights to drive growth initiatives and continuous improvement.
- Partner with clinical and commercial teams to translate customer needs into marketing programs.
- Manage Key Opinion Leader outreach and educational initiatives to strengthen brand positioning.
- Lead marketing contribution to Group Purchasing Organization RFPs and tender bids; ensure compliance and competitiveness.
- Work with pricing, contracts, and sales teams on proposals and negotiations.
- Track, analyze, and report KPIs, market trends, and insights to leadership.
- Coordinate with supply‑chain, regulatory, and upstream teams for product availability and compliance.
Required Skills:
- Strong commercial acumen in medical devices or related health‑care products.
- Expertise in multi‑SKU portfolio management and revenue growth.
- Ability to design and execute data‑driven campaigns and sales enablement programs.
- Proficiency in CRM, CMS, marketing automation, and enablement tools.
- Excellent communication, stakeholder management, and collaboration skills.
- Analytical mindset with proficiency in performance measurement and insight generation.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business, or equivalent.
- MBA preferred.
- Minimum of 5 years in product marketing, preferably within healthcare or medical devices.
- Experience supporting GPO RFPs and tender bids.