Vacation Myrtle Beach

About the Company

VacationMyrtleBeach.com is Myrtle Beach’s largest oceanfront resort group, comprised of 14 oceanfront resorts with nearly 3,000 accommodation units, ranging from studios and efficiencies to one-bedroom suites and two-, three-, four- and five-bedroom condos. VacationMyrtleBeach.com resorts also offer a wide range of award-winning properties and Myrtle Beach's best on-site amenities including pools, water parks, lazy rivers, whirlpools, restaurants, oceanfront pool bars, bowling center, conference centers, tennis center, racquetball courts, fitness rooms, and even South Carolina’s first swim-up pool bar. Ask about our special rates for accommodations and meeting space for retreats, meetings, and conferences.

Listed Jobs

Company Name

Vacation Myrtle Beach

Job Title

Vice President Marketing

Job Description

**Job Title:** Vice President Marketing **Role Summary:** Lead the resort group’s end‑to‑end marketing function, crafting and implementing a data‑driven strategy that increases occupancy and revenue. Direct a multidisciplinary team, manage external agencies, and align marketing initiatives with operations, revenue management, and sales to maximize ROI across digital, print, and media channels. **Expectations:** - Deliver measurable growth in resort bookings and revenue. - Set strategic direction while executing day‑to‑day marketing operations. - Foster a high‑performance culture that combines creativity, accountability, and results. - Ensure brand consistency and compelling storytelling across all properties. - Build and maintain strong relationships with vendors, agencies, and internal stakeholders. **Key Responsibilities:** - Design and execute a comprehensive, revenue‑focused marketing strategy for the resort portfolio. - Lead digital marketing (SEO/SEM, social media, email, website optimization). - Oversee brand management and storytelling across multiple properties. - Leverage CRM/database marketing to maximize guest loyalty and repeat bookings. - Direct advertising and media strategy to achieve optimal ROI. - Collaborate with operations, revenue management, and sales to integrate marketing with business goals. - Analyze marketing analytics, campaign metrics, and industry trends to inform decisions. - Manage budgets, vendor contracts, and agency partnerships. **Required Skills:** - Strategic thinking with proven execution capability. - Expertise in multi‑channel marketing within travel, hospitality, or tourism. - Strong data analysis skills, translating insights into actionable tactics. - Leadership, communication, and collaboration with cross‑functional teams. - Budget management and vendor relationship experience. - Successful track record of driving measurable revenue growth. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, or related field preferred (not mandatory). - No specific certifications required.

Myrtle beach, United states

On site

Senior

03-11-2025