HoYoverse

About the Company

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills. Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields. In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

Listed Jobs

Company Name

HoYoverse

Job Title

Marketing Specialist

Job Description

Job Title: Marketing Specialist Role Summary: Collaborate with publishing and development teams to translate global marketing strategies into localized, high-impact campaigns for the North American market. Lead integrated marketing initiatives, brand collaborations, and content creation while maintaining brand consistency across digital and physical channels. Expectations: - 1–3 years of marketing experience, preferably within video games, anime, or entertainment. - Deep familiarity with HoYoverse titles and North American anime/game community culture. - Established relationships with local vendors, IP holders, or PR partners. - Strong cross‑cultural communication and collaboration skills. Key Responsibilities: - Design and execute market strategies, user analysis, ideation, and quality control for promotion campaigns. - Develop creative planning, content writing, and data collection for marketing assets. - Support day‑to‑day branding tasks: data analysis, material development, project follow‑up, and internal financial/legal processes. - Monitor emerging trends and identify partnership opportunities within the NA anime and gaming ecosystem. Required Skills: - Marketing strategy development and campaign execution. - Market and user analysis, data interpretation. - Creative content creation and copywriting. - Project management and cross‑functional coordination. - Vendor and PR relationship management. - Strong communication, collaboration, and cross‑cultural teamwork. Required Education & Certifications: - Bachelor’s degree in Marketing, Communications, Business, or a related field. - Industry certifications (e.g., Google Analytics, HubSpot, or similar) are a plus but not mandatory.

Los angeles, United states

On site

Fresher

23-10-2025