Amplifon

1 Job

8,927 Employees

About the Company

As the global leader in the hearing care retail industry, we have been changing the lives of millions of customers across the globe since 1950. With stores and offices spanning across 26 countries and a team of 20,300 dedicated professionals, we take pride in setting the industry standard as we empower people to rediscover all the emotions of sound. Amplifon operates in: Argentina, Australia, Belgium, Canada, Chile, China, Colombia, Ecuador, Egypt, France, Germany, Hungary, India, Israel, Italy, Mexico, New Zealand, Panama, Poland, Portugal, Spain, Switzerland, the Netherlands, UK, United States, and Uruguay. Read our Netiquette and help us create an inclusive environment to interact within: https://corporate.amplifon.com/en/netiquette?formSearchPage=true

Listed Jobs

Company Name: Amplifon
Job Title: Senior CRM Specialist
Job Description: **Job title:** Senior CRM Specialist **Role Summary:** Lead the development and execution of the Belgian CRM strategy, managing end‑to‑end customer lifecycle processes, database governance, and multi‑channel campaign delivery to drive personalized customer engagement and revenue growth. **Expectations:** - Design, implement and continuously improve a CRM program aligned with corporate and country objectives. - Deliver measurable results through segmentation, personalization, and performance analysis. - Collaborate cross‑functionally with sales, marketing, call centre, and external partners to maximize campaign impact. **Key Responsibilities:** - Develop and evolve the Belgian CRM strategy and operational plans based on data analysis and business trends. - Build, maintain and optimise customer databases, defining lifecycle stages and segmentation rules. - Plan, create and send email marketing campaigns (DEM, newsletters, automation), including responsive HTML/CSS template design. - Segment users by behavior, interests and lifecycle stage for personalized multi‑channel outreach (email, SMS, direct mail, call centre). - Coordinate with call centre specialists and external vendors to enhance campaign effectiveness. - Monitor KPIs, produce analytical reports, and provide insights on customer behavior, segmentation, and campaign performance. - Forecast business impact of CRM initiatives, adjusting strategies and budget allocation to maximise ROI. - Manage the CRM budget, ensuring efficient resource use and continuous improvement. **Required Skills:** - 3–5 years of experience in performance marketing or customer experience management. - Strong analytical capabilities with proficiency in Power BI, Excel and data‑driven decision making. - Deep understanding of CRM best practices, segmentation, and personalization techniques. - Expertise in email marketing tools, HTML/CSS, and responsive design or drag‑and‑drop editors. - Ability to collaborate with sales and cross‑functional teams. - Excellent communication, interpersonal, and professional ethics. - Fluency in Dutch, French and English. **Required Education & Certifications:** - Bachelor’s degree in Economics, Business, Marketing, or equivalent professional experience.