IFCAR Solutions

www.ifcarjob.com

1 Job

18 Employees

About the Company

IFCAR-Solutions est un cabinet de conseil et d’ingénierie en ressources humaines. Fondé depuis deux décennies, ce cabinet axe ses métiers autour de 3 domaines: - Recrutement - Formation - Conseil en Ressources Humaines

Listed Jobs

Company Name: IFCAR Solutions
Job Title: Chargé de Marketing (H/F)
Job Description: Job Title: Marketing Manager (Male/Female) Role Summary: Lead the development and execution of a comprehensive marketing strategy for a Moroccan industrial cleaning‑products manufacturer. Drive brand positioning, product launches, and digital presence to support factory growth and strengthen market share. Expectations: Deliver measurable marketing outcomes aligned with commercial objectives, including brand awareness, lead generation, and ROI targets. Ensure timely execution of campaigns, packaging launches, and digital initiatives while maintaining high quality and regulatory compliance. Key Responsibilities: - Design and implement an annual marketing plan linked to sales and strategic goals. - Shape brand identity, product positioning, and communication pillars across all channels. - Oversee visual and editorial consistency on packaging, point‑of‑sale materials, website, and social media. - Collaborate with external agencies and vendors to meet creative and production deadlines. - Coordinate packaging design, prototype validation, regulatory checks, and production integration. - Conduct market and competitive analyses to uncover innovation opportunities. - Create and manage online/offline advertising campaigns and monitor performance metrics. - Plan and execute promotional events, trade shows, and product launches. - Track marketing KPIs (sales lift, brand equity, ROI, traffic, engagement) and report insights to senior leadership. - Provide strategic recommendations for continuous improvement. Required Skills: - Deep understanding of the 4P marketing mix and product‑launch frameworks. - Expertise in branding, packaging design, and visual storytelling. - Proficiency with digital tools (social media platforms, email marketing, CRM, Google Analytics). - Strong analytical, creative, and project‑management abilities. - Ability to juggle multiple projects autonomously and collaborate across cross‑functional teams. - Excellent written and verbal communication in French; English proficiency is a plus. Required Education & Certifications: - Minimum Bachelor’s degree (Bac+4/5) in Marketing, Communications, Business Administration, or related field. - Industry experience preferred: 5+ years in a marketing role within industrial or FMCG sectors. - Certifications in digital marketing, brand management, or project management are advantageous.

Aïn el aouda, Morocco

On site

Mid level

12-11-2025