Hedgren

www.hedgren.com

1 Job

57 Employees

About the Company

Hedgren — Smart Simplicity since 1993 Founded in Antwerp, Hedgren creates bags that bring peace of mind to everyday life. For more than 30 years, we have perfected the balance between Belgian design, Japanese-inspired minimalism, and smart functionality. Our mission is to design durable, comfortable, and versatile solutions for work, travel, and daily rhythm. Every detail, from hidden organisation to lightweight protection is crafted to free people from the chaos of modern life. Today Hedgren is present worldwide, inspiring a community that values quality, inclusivity, and pragmatic design. We partner with retailers, distributors, and professionals to grow the brand globally.

Listed Jobs

Company Name: Hedgren
Job Title: Digital Brand Communication Manager
Job Description: Job title Digital Brand Communication Manager Role Summary Lead the development and execution of a global digital brand strategy with a primary focus on the EMEA region. Build consistent storytelling frameworks, toolkits, and playbooks that enable e‑commerce and partner teams to activate local campaigns effectively. Expactations Senior digital brand storyteller (8+ years) with a proven track record of generating top‑funnel awareness through social, influencer, PR, and earned‑media channels. Experienced in managing cross‑market initiatives, fluent in English (other languages a plus), and possessing a robust PR network across Belgium, France, Germany, and the UK. Key Responsibilities - Design and maintain digital brand playbooks, frameworks, and toolkits. - Translate global strategy into EMEA‑specific campaigns, adapting tactics to local markets. - Own the social media and influencer marketing strategy; develop and activate campaigns. - Lead digital PR programs, manage agencies, and leverage existing PR/influencer contacts. - Produce content calendars, assets, and brand guidelines to ensure consistent tone and visuals. - Coordinate with product, creative, and regional marketing teams to align execution. - Monitor, report, and optimize campaign performance across all channels. Required Skills - 8+ years in digital brand communication with measurable results in awareness. - Expertise in social media, influencer marketing, PR, and earned‑media activations. - Strong content creation, project management, and cross‑functional collaboration skills. - Ability to translate strategy into hands‑on execution across multiple markets. - Pragmatic, results‑focused mindset suitable for fast‑paced environments. - Fluent in English; proficiency in additional European languages is advantageous. Required Education & Certifications - Bachelor’s degree in Marketing, Communications, Media, or related field. - Professional certifications in digital marketing, social media, or PR (preferred).