- Company Name
- Marcella New York
- Job Title
- E-Commerce Product Coordinator
- Job Description
-
Job title:
E‑Commerce Product Coordinator
Role Summary:
Coordinate, launch, and optimize product listings across Shopify and marketplace/drop‑shipping channels. Drive sales performance through SEO, pricing, A/B testing, and marketing promos. Analyze data to generate insights, report trends, and support strategic decision‑making. Collaborate with marketing, product, supply‑chain, and global teams to align e‑commerce initiatives with company goals.
Expectations:
- 5+ years as a Shopify e‑commerce manager or equivalent.
- Proven track record in managing global or multi‑region Shopify sites, including launch of new country variants.
- Strong analytical mindset with ability to interpret complex data sets and translate findings into actionable actions.
- Excellent written and verbal communication; able to create compelling product content and coordinate cross‑functional projects.
- Self‑starter who can work independently yet thrives in a collaborative, fast‑paced environment.
- Commitment to continuous learning of new tools and platforms.
Key Responsibilities:
- Launch and maintain product listings on company Shopify stores and planned international sites (U.K., Germany, France).
- Create, edit, and optimize product titles, descriptions, images, variants, and SEO keywords.
- Ensure compliance with Shopify, marketplace, and dropship policy standards.
- Plan, execute, and measure A/B tests on product pages and marketing cadence.
- Collaborate with tech team on site functionality enhancements.
- Develop and adjust pricing strategies for base items and promotional periods.
- Monitor inventory turnover and coordinate with suppliers and logistics partners.
- Conduct regular sales analytics, customer behavior analysis, and market trend reporting.
- Prepare detailed performance reports for leadership and recommend improvements.
- Lead competitive analysis: benchmark against key competitors and propose tactics to maintain market leadership.
- Partner with marketing, product, and merchandising teams to align e‑commerce tactics with brand objectives.
- Foster strong professional relationships with U.S. and European colleagues across all levels.
Required Skills:
- Deep proficiency in Shopify (store management, Liquid, admin).
- Experience with marketplace/drop‑shipping platforms (Mirakl, CommerceHub, or equivalent).
- Knowledge of Oracle NetSuite/Disco preferred.
- SEO best practices for e‑commerce.
- A/B testing and conversion rate optimization.
- Advanced data analysis using Excel, SQL, or BI tools.
- Strong command of MS Office (Word, Excel, Outlook).
- Excellent oral and written communication.
- Project management, organization, and problem‑solving abilities.
- Quick adaptation to new software and technology.
Required Education & Certifications:
- Bachelor’s degree in Business, Marketing, Merchandising, or a related field.
- Optional: Shopify Certified Admin, e‑commerce or digital marketing certification.