- Company Name
- Trendtracker
- Job Title
- Content Marketing Specialist
- Job Description
-
**Job Title:** Content Marketing Specialist
**Role Summary:**
Spearhead the creation and execution of high‑impact, thought‑leadership content across blogs, LinkedIn, website, and other digital platforms. Translate complex product data into clear, engaging narratives that boost brand authority and drive conversions. Own content projects from ideation through publishing and optimization, employing SEO tactics and cross‑channel adaptation, while collaborating with design and product teams to deliver cohesive, on‑brand messaging.
**Expactations:**
- 3–5 years’ proven experience in content marketing, preferably within SaaS or tech.
- Demonstrated portfolio of thought‑leadership, case studies, and multi‑channel content that achieved measurable engagement and conversion.
- Strong copywriting ability, with a persuasive, clear, and relatable voice.
- Comfortable leading end‑to‑end content initiatives independently, managing tight deadlines and multiple priorities.
- Proactive, creative mindset focused on experimentation and data‑driven results.
**Key Responsibilities:**
- Write and edit blogs, case studies, LinkedIn posts, and creative assets that educate, engage, and convert.
- Translate company insights, product capabilities, and data into compelling narratives.
- Own content projects: research, drafting, editing, publishing, and performance optimization.
- Craft conversion‑focused copy for website, blogs, social, and campaign materials.
- Apply SEO best practices and conduct keyword research to maximize visibility.
- Continuously refine existing content to improve rankings, engagement, and ROI.
- Manage distribution across LinkedIn, Instagram, website, and other relevant channels, adapting tone and format as needed.
- Collaborate with design and product teams to create visually compelling content.
- Test new formats, topics, and distribution strategies to expand reach and impact.
- Ensure all content aligns with brand voice, quality standards, and business objectives.
- Partner closely with Growth Marketing to develop ad copy, short‑form video, and other promotional assets.
**Required Skills:**
- Advanced copywriting and editing for diverse digital platforms.
- SEO fundamentals: keyword research, on‑page optimization, analytics.
- Content strategy development and execution.
- Project management, organization, and ability to meet deadlines.
- Data analysis to evaluate content performance and inform strategy.
- Cross‑functional collaboration (design, product, marketing).
- Curiosity and willingness to experiment with new formats and channels.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent professional experience).
- No mandatory certifications, though courses in SEO, content strategy, or digital marketing are a plus.