- Company Name
- WSA – Wonderful Sound for All
- Job Title
- Responsable Communication et Marketing Digital H/F
- Job Description
-
Job Title: Digital Communications & Marketing Manager (B2B & B2C)
Role Summary
Lead the data‑driven digital strategy to increase brand visibility and measurable business growth across B2B and B2C channels. Manage a small internal team, external agencies, and oversee cross‑channel campaigns, content, and community engagement while driving performance metrics and ROI.
Expactations
- Demonstrate strategic and operational excellence with proven growth results.
- Collaborate across global and local teams, delivering consistent brand messaging.
- Innovate using emerging digital tools and AI to optimize marketing spend.
Key Responsibilities
- Build and mentor a digital marketing team (Digital Marketing Officer, intern).
- Design and execute multi‑channel campaigns (SEO, SEA, email, marketing automation, social media).
- Develop and maintain brand narratives for professionals and patients, including storytelling, influencer collaborations, and short‑form video content.
- Launch and manage newsletters, flash communications, and cross‑brand marketing activities with segmentation and automation.
- Own end‑to‑end performance: acquisition, engagement, conversion, churn.
- Create dashboards and analytics reports (GA4, Power BI, Looker Studio) to track KPI and ROI.
- Coordinate with CRM, website, and UX teams to optimize the user journey.
- Cultivate community growth and manage social media presence (LinkedIn, Meta, YouTube).
- Maintain alignment with global marketing guidelines and share best practices.
- Manage budgets, partner contracts, and ensure on‑time delivery of marketing deliverables.
Required Skills
- Minimum 5 years of digital marketing and communications experience with B2B & B2C focus.
- Advanced SEO/SEA keyword strategy, on‑page and technical optimisation.
- Social media strategy, community management, and content production across LinkedIn, Meta, YouTube.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), WordPress/ Sitecore, and email marketing tools.
- Strong analytical mindset: Google Analytics 4, Google Ads, LinkedIn Campaign Manager, SEMrush, Looker Studio, Power BI.
- Ability to interpret data, optimise spend, and deliver actionable insights.
- Excellent cross‑functional collaboration, communication, negotiation, and persuasion skills.
- Open to AI and emerging digital technology applications.
- Bilingual in English and French; English fluency required, French a plus.
Required Education & Certifications
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- Professional certifications preferred: Google Ads Certification, Google Analytics Individual Qualification, HubSpot Email Marketing, HubSpot or Marketo Certified.