Rip Van

About the Company

Rip Van is revolutionizing the sweet snack industry by offering clean ingredient snacks with 50-80% less sugar than the leading brands. This allows people to enjoy their favorite snacks while maintaining a healthier diet and reducing the harmful effects of refined sugar & synthetics.

Over the last 7 years, Rip Van has developed the food technology, namely the doughs, fillings, and coatings, to invent any type of low sugar sweet snack with:
- great taste
- clean ingredient profile (no sugar alcohols or artificial ingredients)
- good source of prebiotic fiber
- competitive pricing

Refined sugar has been linked to numerous health problems, such as obesity, type 2 diabetes, heart disease, and inflammation. By providing a solution to this problem through our accessible, delicious, low sugar & clean ingredient snacks, Rip Van is making a positive impact on public health.

Initially, Rip Van is addressing the $12 billion US cookie industry, a market that has an addressable reduction of 180 billion+ grams of sugar.

Today Rip Van has the 3rd largest assortment of cookies in the US after the two largest cookie companies in the country.

Listed Jobs

Company Name

Rip Van

Job Title

Director of Sales, Grocery & Natural

Job Description

Job title: Director of Sales, Grocery & Natural Role Summary: Lead revenue, margin, and EBITDA growth across Natural and Conventional grocery channels for an expanding health‑focused snack brand. Own strategic planning, key retailer relationships, broker partner management, and cross‑functional execution with Finance, Supply Chain, and Marketing. Expactations: - Deliver significant Revenue, Margin, and EBITDA targets in grocery categories. - Manage channel strategy, customer prioritization, distribution expansion, and trade investment. - Drive forecasting accuracy and optimize trade spend for profitability. Key Responsibilities: - Own performance metrics (Revenue, Margin, EBITDA) for Natural and US Food grocery channels. - Set and execute channel strategy, including distribution plans and trade spend optimization. - Lead critical retailer negotiations and maintain key direct relationships. - Manage broker partners to expand core platform presence in medium/small regional accounts. - Forecast accurately, monitor trade spend, and ensure overall channel profitability. - Partner with Finance, Supply Chain, and Marketing to translate strategy into profitable execution. Required Skills: - 8–12+ years progressive CPG sales experience, with a proven track record in Natural or Conventional grocery. - Deep relationships with Category Managers and senior retailer stakeholders. - Data‑driven commercial judgment using SPINS, Nielsen, or IRI syndicated data. - Owner‑mindset P&L management: proficiency in trade math, deductions, forecasting, and EBITDA contribution. - Player‑coach leadership style; comfortable holding brokers accountable while owning high‑stakes customer interactions. - Excellent cross‑functional collaboration and executive communication. Required Education & Certifications: - Bachelor’s degree (Business, Marketing, or related field) preferred. - No mandatory certifications specified.

United states

Remote

04-02-2026