- Company Name
- Ayzenberg
- Job Title
- Jr. Copywriter (Gaming Social)
- Job Description
-
**Job Title:** Jr. Copywriter (Gaming Social)
**Role Summary:**
Junior copywriter focused on creating engaging, platform‑specific social media copy for a leading gaming brand. Collaborate with creative and strategy teams to ideate, write, and refine content that balances brand voice with social native tone across X/Twitter, Instagram, TikTok, YouTube, and other channels.
**Expectations:**
- Produce high‑engagement, brand‑aligned copy for campaigns, reactive trends, and evergreen content.
- Adapt humor, tone, and style to fit diverse gaming IPs and audience segments.
- Work collaboratively in a fast‑paced, creative environment with a full‑time commitment as a freelance contractor.
**Key Responsibilities:**
- Draft clear, concise, and clever social post copy that reflects the brand’s voice and tone.
- Pitch, develop, and iterate concept ideas for social campaigns and platform‑specific content.
- Tailor copy for various screen sizes and platform formats while ensuring readability and impact.
- Partner with art and visual creatives to align copy with visual assets and overall campaign messaging.
- Sell concepts through concept slides and presentations to internal stakeholders and clients.
- Monitor and research social media best practices, emerging trends, and gaming culture to keep content fresh and relevant.
- Maintain deep understanding of target audiences and community dynamics to write audience‑centric messaging.
**Required Skills:**
- 1–2+ years professional copywriting experience (advertising, marketing, or entertainment agency/brand).
- Proven ability to write for X/Twitter, Instagram, TikTok, YouTube, and similar platforms.
- Strong command of internet slang, memes, and culturally relevant humor, balanced with solid grammar and writing fundamentals.
- Ability to develop nuanced copy that aligns with campaign goals, brand voice, and game‑specific audiences.
- Excellent collaboration, communication, and presentation skills.
- Passion for gaming culture, community, and trends; personal gaming experience is a significant advantage.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, Journalism, Creative Writing, or related field.
- No specific certifications required, though experience with social media analytics tools and content management systems is a plus.