- Company Name
- Tito's Handmade Vodka
- Job Title
- Associate Manager, Influencer Marketing
- Job Description
-
**Job Title:** Associate Manager, Influencer Marketing
**Role Summary:**
Lead the end‑to‑end strategy, creative direction, and execution of influencer marketing for two premium spirits brands. Drive brand awareness, engagement, and measurable business impact across Instagram, TikTok, YouTube, and emerging platforms while building long‑term creator partnerships.
**Expectations:**
- Design and optimize influencer programs that meet brand objectives.
- Develop insight‑driven creator briefs aligned with brand voice.
- Manage budgets, contracts, and performance metrics.
- Collaborate cross‑functionally with Social, PR, Experiential, Creative, and Sales teams.
- Deliver actionable reporting linking influencer activity to ROI.
**Key Responsibilities:**
- Conceptualize, launch, and refine influencer campaigns from ideation to post‑launch analysis.
- Recruit, onboard, and maintain a diverse roster of creators across lifestyle, culture, food & beverage, entertainment, and sports.
- Negotiate terms, manage contracts, and oversee content approvals and posting schedules.
- Track and analyze reach, engagement, traffic, conversions, and ROI; adjust strategy accordingly.
- Stay current on platform updates, creator trends, and cultural moments to ensure innovative content.
- Produce regular performance reports for internal stakeholders.
**Required Skills:**
- Proven ability to craft creative strategies and briefs that generate authentic, high‑performing content.
- Strong relationship‑building and negotiation skills with creators, agents, and managers.
- Deep knowledge of major social platforms and creator content formats.
- Advanced analytical skills; proficiency in translating data into actionable insights.
- Excellent communication, organization, and attention to detail.
- Experience with influencer management tools (e.g., CreatorIQ, Aspire, Grin, LTK, Impact).
- Ability to operate within regulated marketing environments.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- 5+ years of influencer/creator marketing experience, preferably in beverage alcohol, CPG, lifestyle, or entertainment brands.
- No additional certifications required.