Lanner Electronics Inc.

About the Company

Lanner Electronics Inc. (TAIEX 6245) is a global leader in the design, engineering, and manufacturing of advanced Network Appliances and rugged Edge AI Platforms. We empower system integrators, service providers, and application developers to build next-generation solutions for network security, Edge AI, and industrial IoT.

Founded in 1986 and headquartered in Taipei, Taiwan, Lanner is an ISO 9001-certified organization with offices across the USA, Canada, Europe, and China. Backed by 35+ years of expertise in system and hardware engineering, Lanner delivers high-performance, reliable, and cost-effective computing platforms tailored to the evolving needs of our customers.

Renowned for our cutting-edge x86 and RISC-based network appliances, Lanner is the trusted hardware provider for some of the world’s largest network security companies. Our solutions support a wide range of applications, from load balancing and firewall systems to advanced VPNs, intrusion detection, and unified threat management (UTM) with deep packet inspection.

Beyond hardware, Lanner specializes in creating customized, lifecycle-managed solutions that integrate seamlessly with our customers' branding and logistics requirements. From hardware branding and global drop shipping to comprehensive RMA services and technical support, we ensure every aspect of the product lifecycle is optimized for success.

At Lanner, we are committed to driving innovation, delivering excellence, and empowering our partners to achieve scalable growth in the ever-evolving world of networking and computing technologies.

Listed Jobs

Company Name

Lanner Electronics Inc.

Job Title

Sales Development Representative

Job Description

**Job Title:** Sales Development Representative **Role Summary:** Identify, qualify, and nurture sales opportunities through strategic outbound lead generation, outreach, and market research to drive new business for a tech-oriented networking and Edge AI solutions firm. **Expectations:** - Meet or exceed monthly/quarterly lead qualification targets. - Conduct consistent, high‑volume outbound prospecting via phone, email, and social media. - Schedule discovery calls and product demos with qualified prospects. - Maintain accurate prospect information in CRM; update pipeline status. - Collaborate closely with account executives and business development teams to ensure seamless hand‑offs. **Key Responsibilities:** 1. Execute outbound prospecting campaigns to generate qualified leads. 2. Qualify leads using structured qualification frameworks (e.g., BANT, CHAMP). 3. Conduct market research to identify industry trends, key decision‑makers, and potential opportunities. 4. Build rapport and communicate product value propositions to prospects. 5. Coordinate and schedule product demonstrations and discovery meetings. 6. Record and maintain detailed prospect interactions and pipeline progress in CRM. 7. Provide feedback to product and marketing teams on lead quality and market insights. 8. Maintain high levels of organization and time‑management across competing opportunities. **Required Skills:** - Proven experience in inside sales and lead generation. - Strong verbal and written communication skills. - Ability to build and sustain client relationships. - Excellent organizational and time‑management abilities. - Comfortable working in a hybrid remote/office environment. - Proficiency with CRM platforms (e.g., Salesforce, HubSpot). - Familiarity with Microsoft Office Suite. **Required Education & Certifications:** - Bachelor’s degree in Business, Marketing, or a related field (preferred). - No mandatory certifications, but experience in technology or networking sectors is advantageous.

Toronto, Canada

Hybrid

17-02-2026