- Company Name
- Ascot Racecourse
- Job Title
- Head of Marketing
- Job Description
-
**Job Title**
Head of Marketing
**Role Summary**
Spearheads the comprehensive marketing strategy for a global lifestyle brand centred on a heritage racing venue. Drives audience expansion, commercial performance, and brand elevation across all consumer touchpoints, including events, digital platforms, and on‑site experiences. Acts as the brand guardian, overseeing creative direction, media planning, PR, social, and IP stewardship while managing budgets and a cross‑functional marketing team.
**Expectations**
- Deliver measurable growth in ticket sales, attendance, and direct‑to‑consumer revenue.
- Maintain brand consistency and elevate brand positioning worldwide.
- Ensure data‑driven decision making through advanced reporting, segmentation, and customer analytics.
- Lead change management and win internal and external stakeholder buy‑in.
**Key Responsibilities**
- Develop and implement growth and audience‑engagement strategy across all commercial channels.
- Build go‑to‑market plans for direct‑to‑consumer products; set pricing, attendance, and budget forecasts for flagship events.
- Create and maintain new reporting models, customer segmentation, and third‑party insight tools.
- Oversee creative development of ATL/BTL campaigns; liaise with creative agencies and talent.
- Control media buying budgets, manage agency and media owner relationships.
- Lead BTL communications, owned‑channel activation, and PR strategy.
- Drive international audience growth initiatives.
- Act as brand ambassador; manage visual identity, tone of voice, and IP/trademark compliance.
- Collaborate with venue operations and catering teams to ensure consistent on‑site brand representation.
- Direct content and social media teams; approve content and scale influencer/KOL programs.
- Lead back‑end and front‑end management of digital assets (website, app, data platform, marketing suite).
- Manage third‑party developer relationships to maintain market‑leading digital standards.
- Oversee in‑house design team, coordinating workload, briefings, and creative output.
- Manage marketing budgets and financial stewardship.
**Required Skills**
- Strategic marketing & brand management.
- Data analytics, customer segmentation, and insight generation.
- Media planning & buying; agency management.
- PR, influencer, and content strategy.
- Digital platform strategy (web, app, CRM).
- Leadership & team management across multi‑disciplinary functions.
- Excellent communication, creative oversight, and project delivery.
- Knowledge of sustainable marketing practices.
- Strong stakeholder engagement and cross‑departmental collaboration.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s or MBA preferred).
- Proven experience (≥7–10 years) in senior marketing leadership within experience‑based or consumer‑centric industries.
- Certifications in digital marketing, analytics, or project management (e.g., Google Analytics, HubSpot, PMP) are an advantage.