Frive

About the Company

Frive is the UK’s highest-rated ready-to-eat meal delivery subscription, delivering tens of thousands of fresh, natural, chef-prepared meals to customers’ doors across the UK each week

Follow for updates on our journey as we strive to create a healthier, more convenient food system, free of artificial ingredients

We are committed to our vision of creating 100% organic meals without the hefty price tag, freeing us from a food system that compromises our health for profit

Frive meals only contain REAL FOOD - no artificial ingredients, preservatives, or flavour enhancers and each meal is portion-controlled, which not only tackles food waste but also reflects a dedication to your health and the planet

Our meals are delivered fresh, never frozen, and are designed to be eaten fresh within 3 days of delivery. That's why we deliver meals twice a week, with ice packs in delivery boxes so the meals arrive as fresh as they leave our kitchen

Listed Jobs

Company Name

Frive

Job Title

Head of NPD, Innovation & Category Development

Job Description

Job Title: Head of NPD, Innovation & Category Development Role Summary: Lead end-to-end product innovation, category strategy, and physical product roadmap for food and packaging, ensuring market leadership and scalability. Bridge cross-functional teams (marketing, operations, nutrition) to drive revenue-generating solutions. Expectations: Senior commercial leader with 7+ years NPD/EPD/category management experience (food preferred but not required). Proven cross-functional project management, strategic thinking, and team leadership skills required. Hybrid work model (2–4 days/week in London/Essex). Key Responsibilities: - Define and execute product/category strategies for meals, premium tiers, and functional nutrition ranges. - Oversee NPD/EPD pipeline from insight gathering to launch, including trials, scale-up, and post-launch analysis. - Optimize menu architecture, SKU count, and selection algorithms to balance variety, operational efficiency, and innovation. - Drive physical product innovation (packaging, unboxing experience, merchandise) to enhance customer engagement and profitability. - Collaborate with cross-functional teams to align product principles with brand strategy and financial goals. Required Skills: - Strategic product development with data-driven decision-making (qualitative/quantitative insights). - Strong financial acumen for margin optimization and margin analysis. - Proven expertise in cross-functional project management and stakeholder alignment. - Leadership of small teams and ability to prioritize commercial outcomes. Required Education & Certifications: - Bachelor’s degree in business, food science, or related field. - Certifications in product innovation or category management are advantageous but not mandatory.

London, United kingdom

Hybrid

Senior

10-02-2026