- Company Name
- Rise Marketing Group
- Job Title
- Ecommerce and Lead Gen Advertising Account Manager
- Job Description
-
Job title: Ecommerce and Lead Gen Advertising Account Manager
Role Summary: Own and execute paid media programs for e‑commerce and lead‑generation clients across Google, Microsoft, and Meta platforms. Translate client objectives into data‑driven strategies, optimize performance, and deliver clear reporting and communication.
Expectations:
- Deliver consistent month‑over‑month improvement in ROAS, CPL, or CAC.
- Maintain transparent, proactive client communication and reporting.
- Keep all internal workflows and deliverables on track.
Key Responsibilities:
- Serve as the primary client contact: onboarding, quarterly reviews, and on‑call strategy sessions.
- Develop and execute paid media strategies (Google Search, Shopping, Performance Max, YouTube, Microsoft Ads, Meta Ads).
- Create and maintain performance dashboards (Google Looker Studio), track KPIs (ROAS, MER, CPL, CAC, conversion rate, AOV, lead volume/quality).
- Conduct rapid optimization based on insights; adjust targeting, creatives, landing pages, budgets, and bids.
- Collaborate with web, SEO, and analytics teams to ensure accurate tracking (GA4, GTM, conversion events).
- Manage project timelines, tasks, and documentation; ensure cross‑functional handoffs.
Required Skills:
- 2–5+ years managing paid media accounts for e‑commerce or lead‑generation businesses.
- Deep expertise in Google Ads (Search, Shopping, Performance Max, YouTube) and Meta Ads; Microsoft Ads required.
- Strong grasp of performance marketing KPIs and optimization techniques.
- Proficiency in Google Looker Studio, GA4, GTM, and basic HTML/CSS for landing page review.
- Exceptional communication and presentation skills; comfortable leading client calls.
- Project management ability: prioritize, coordinate, and meet deadlines.
- Self‑driven, organized, proactive, and comfortable working independently.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business, or related field preferred.
- Google Ads Certification and Meta Ads Certification strongly desired.