- Company Name
- American Express
- Job Title
- Marketing Executive, International Merchant Member Experience
- Job Description
-
**Job Title**
Marketing Executive, International Merchant Member Experience
**Role Summary**
Lead the planning, execution, and measurement of centralized lifecycle marketing communications for small‑merchant members across EMEA. Collaborate with cross‑functional teams (Local Marketing, GCO, Compliance, Service, Analytics, Acquisition) and external agencies to deliver email, direct mail, social and digital campaigns that activate, retain, and grow merchant satisfaction and value for American Express acceptance.
**Expectations**
- Drive end‑to‑end marketing projects for small merchants across multiple acquiring channels.
- Deliver measurable activation, retention, and loyalty outcomes.
- Maintain rigorous campaign governance, budgets, and audit compliance.
- Analyze performance data and report insights to stakeholders.
- Build relationships with global and local partners and adapt to multiple time zones.
**Key Responsibilities**
1. Develop and execute a comprehensive lifecycle communication strategy (welcome journey, transactional triggers, retention & loyalty programs).
2. Manage multi‑channel programs (email, direct mail, social) for small merchants across all EMEA markets.
3. Demonstrate value of Amex acceptance through targeted messaging and segmented outreach.
4. Coordinate with local marketing, GCO, compliance, and support teams to align campaign objectives.
5. Lead procurement and oversight of creative agencies, ensuring brand consistency and timely delivery.
6. Maintain campaign setup, governance, audit processes, and budget control.
7. Produce regular performance reports, conduct data‑driven analysis, and recommend optimization actions.
8. Adapt project timelines and communications to varied time zones and regional compliance requirements.
**Required Skills**
- Strong project management with experience handling multiple stakeholders.
- Proven ability to build and execute marketing plans and campaigns end‑to‑end.
- Proficiency in email, digital, and direct marketing platforms.
- Analytical mindset: comfortable manipulating data, measuring ROI, and deriving insights.
- Excellent communication, written and verbal, for internal and external audiences.
- Detail‑oriented, highly organized, and solution‑driven.
- Self‑starter capable of working independently in a global environment.
- Experience managing external agencies and partner relationships.
- Adaptability to work across international time zones.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent work experience).
- Professional certifications in marketing (e.g., Digital Marketing, Project Management) are a plus.