- Company Name
- Sky
- Job Title
- Marketing Automation Manager (12-Month Fixed-Term Contract)
- Job Description
-
**Job Title**
Marketing Automation Manager
**Role Summary**
Lead the strategy, roadmap, and operational governance of the Salesforce Marketing Cloud Engagement platform. Drive end‑to‑end automation initiatives, ensuring scalable, compliant, and high‑impact marketing processes that enhance customer experience and measurable business results.
**Expectations**
- Own product vision and prioritize enhancements for measurable impact.
- Deliver end‑to‑end automation solutions that improve efficiency and scalability.
- Ensure platform governance, data hygiene, GDPR/PECR compliance, and audit readiness.
- Foster continuous improvement and a test‑and‑learn culture across cross‑functional teams.
**Key Responsibilities**
- Develop and maintain the product roadmap for Marketing Cloud Engagement.
- Translate business requirements into process design, configuration, and implementation.
- Serve as subject‑matter expert on marketing automation best practices, funnel stages, lead management, nurturing, segmentation, scoring, and reporting.
- Manage day‑to‑day platform delivery, including third‑party agencies, quality assurance, change management, access control, and compliance.
- Define and document operating models, approval workflows, platform usage standards, and monitoring metrics.
- Set KPIs, analyze performance, demonstrate value, and communicate roadmap progress to stakeholders.
- Act as trusted advisor on automation strategy and governance.
**Required Skills**
- Proven experience with Salesforce Marketing Cloud Engagement and automation strategy.
- Salesforce Marketing Cloud Engagement certification.
- Strong product management skills: road‑mapping, prioritization, stakeholder engagement.
- Hands‑on experience building/configuring Marketing Cloud solutions.
- Expertise in funnel strategy, lead management, nurture design, and campaign reporting.
- Knowledge of data governance, GDPR, PECR, and privacy‑by‑design principles.
- Excellent project management and third‑party agency management.
- Analytical mindset with strategic problem‑solving.
- Clear communication to technical and non‑technical stakeholders.
**Required Education & Certifications**
- Salesforce Marketing Cloud Engagement certification.
- Bachelor’s degree in Marketing, Business, Computer Science, or related field (or equivalent professional experience).
Isleworth, United kingdom
Hybrid
25-03-2026