- Company Name
- Cloudflare
- Job Title
- Senior Product Marketing Lead, Cybersecurity
- Job Description
-
**Job Title**
Senior Product Marketing Lead, Cybersecurity
**Role Summary**
Senior/Principal product marketing leader responsible for defining and executing cybersecurity product strategy. Combines deep technical knowledge of cloud security, networking, and threat prevention with compelling storytelling to influence GTM, positioning, and sales enablement across executive, IT, and practitioner audiences.
**Expactations**
- 8‑12+ years in product marketing with proven experience in cybersecurity and networking.
- Technical fluency that enables speaking confidently with security architects and business leaders.
- Strategic storyteller who crafts audience‑specific, emotionally resonant messaging.
- Strong grasp of GTM best practices and cross‑functional collaboration.
- High sense of urgency, entrepreneurial mindset, and meticulous communication skills.
**Key Responsibilities**
- Translate product architecture, features, and integrations into differentiated positioning and value propositions for segments such as Zero Trust, SASE, SD‑WAN, and secure networking.
- Lead launch plans: develop messaging, sales enablement assets, web content, analyst briefings, and campaign themes.
- Create technically credible content (solution briefs, whitepapers, demo narratives, competitive comparisons) to support sales and field marketing.
- Build and maintain collateral including battle cards, ROI tools, customer stories, vertical playbooks, and objection handling guides.
- Partner with product, sales, field, demand generation, and executive teams to align roadmap, features, and GTM motions.
- Deliver field training, participate in key‑account engagements, and serve as subject‑matter expert for webinars, presentations, and customer briefings.
**Required Skills**
- Technical expertise in cloud security, networking, endpoint protection, and threat mitigation.
- Mastery of GTM strategy, product‑led growth, and demand‑generation tactics.
- Strong written and verbal communication; excellence in storytelling and presentation.
- Ability to synthesize complex technical concepts into clear, audience‑appropriate messaging.
- Cross‑functional collaboration and stakeholder‑management skills.
- Data‑driven mindset with focus on pipeline and revenue impact.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Computer Science, or related field (advanced degree preferred).
- Relevant certifications in cybersecurity (e.g., CISSP, CISM, cloud security credentials) or marketing (e.g., HubSpot, Google Ads) are advantageous.
San francisco, United states
On site
Senior
19-12-2025