- Company Name
- Addison Group
- Job Title
- VP of Telehealth Marketing
- Job Description
-
**Job Title:** VP of Telehealth Marketing
**Role Summary:**
Lead the creation, execution, and scale of a data‑driven marketing organization for a cash‑pay telehealth business, delivering end‑to‑end strategies across local and national campaigns. Own paid media, brand, and performance marketing, leverage AI and data warehousing for attribution, translate analytics into actionable creative decisions, and partner with product and technology teams to optimize the customer journey and digital experience.
**Expectations:**
- Directly manage and optimize digital campaigns; agency oversight only as needed.
- Deliver KPI results on CAC, CPL, conversion rate, and retention.
- Demonstrate strong analytical judgment to filter agency noise and make data‑backed decisions.
- Build scalable marketing processes and frameworks for long‑term growth.
- Maintain an entrepreneurial, self‑starter mindset with proactive system improvement.
- No active non‑compete; willing to sign one upon hire.
**Key Responsibilities:**
1. Develop and own comprehensive telehealth marketing strategy for local and national markets.
2. Lead paid media, brand, and full‑funnel performance marketing initiatives.
3. Manage external technical partners (data platforms, analytics, performance vendors).
4. Integrate AI and data‑warehouse solutions to enhance tracking, attribution, and conversion.
5. Translate data insights into campaign tactics, bridging analytics with creative execution.
6. Collaborate with product and technology teams to improve UX, form flow, and conversion optimization.
7. Shape the end‑to‑end consumer journey and build a centralized, scalable marketing structure.
8. Monitor, report, and refine KPI metrics, ensuring continuous performance improvement.
**Required Skills:**
- Hands‑on digital marketing in cash‑pay telehealth (acquisition funnels, conversion metrics, performance optimization).
- High data literacy; ability to analyze metrics and filter noise.
- Technical marketing expertise: vendor oversight, funnel optimization, mobile UX, digital product mapping.
- Basic coding or script knowledge for analytics/automation (e.g., SQL, JavaScript, tag management).
- Experience in digital innovation agencies, growth‑stage tech, or health/telehealth brands.
- Strong understanding of consumer acquisition, lead generation, and cash‑pay telehealth conversion.
- KPI‑driven mindset with proven track record in CAC, CPL, conversion, and retention metrics.
- Entrepreneurial, self‑starter attitude with proactive system building.
**Required Education & Certifications:**
- Bachelor’s degree in Marketing, Business, Communications, or related field (minimum).
- Preferred certifications: Google Ads, Google Analytics, HubSpot Marketing, or comparable paid‑media and analytics credentials.