Wheely

About the Company

Wheely is a Swiss-founded British luxury services company headquartered in London and operating in other major cities including Paris and Dubai. At Wheely, we’re a luxury brand on the outside, but a technology company on the inside, building the world’s first Luxury-as-a-Service. Our engineering hub is located in Nicosia, Cyprus where our product & engineering team develop and optimise technology, enabling our discerning clients to enjoy a full portfolio of luxury services, ranging from on-demand chauffering to concierge service, at their discretion in a seamless way.

We believe that time is the ultimate luxury and that modern engineering and design, combined with the industry’s highest standards of service, can unlock an unparalleled experience for our customers.

We go beyond transportation – customers can trust our chauffeurs to take on highly personal tasks for them at their fingertips through our best-in-class app.

We exist to help our clients reclaim their time by connecting them to the places and people that matter.

Listed Jobs

Company Name

Wheely

Job Title

Head of CRM

Job Description

**Job Title:** Head of CRM **Role Summary:** Lead the end-to-end CRM function, driving lifecycle marketing, loyalty, and partnership campaigns across email, push, and in‑app channels. Own strategy, execution, and optimization to increase conversions, reduce churn, and enhance customer engagement for both consumer and business segments. **Expectations:** - Own CRM operations from day one, delivering measurable KPI improvements. - Maintain a clear optimization roadmap and document best practices. - Deliver high‑impact campaigns tied to key events and product launches. **Key Responsibilities:** - Develop and execute CRM strategy for lifecycle, partnership, and product initiatives. - Plan, launch, and optimize campaigns across email, push, and in‑app messaging using Braze. - Analyze and report on conversion, churn, engagement, and other channel‑specific KPIs. - Drive continuous refinement of segmentation, personalization, and automation. - Conduct A/B and multivariate experiments; design, run, and analyze results. - Collaborate with Analytics, Product, Growth, Partnerships, Design, and Engineering on email strategy and technical integrations. - Identify and integrate opportunities from city launches and high‑profile events into lifecycle programs. **Required Skills:** - 5+ years of hands‑on CRM campaign management. - Deep experience with Braze, Iterable, or equivalent marketing automation platforms. - Proven expertise in A/B and multivariate testing, including experiment design, execution, and analysis. - Strong data‑driven mindset; ability to pull, segment, and analyze performance metrics. - Basic HTML/CSS troubleshooting and templating for personalization. - Excellent cross‑functional collaboration and communication. **Required Education & Certifications:** None specified.

London, United kingdom

Hybrid

Mid level

10-02-2026

Company Name

Wheely

Job Title

CRM & Loyalty Lead

Job Description

**Job Title:** CRM & Loyalty Lead **Role Summary:** Lead the end‑to‑end CRM function, designing and executing lifecycle, partnership, and product‑centered marketing programs across email, push, and in‑app channels. Drive data‑driven optimization, cross‑functional collaboration, and experimentation to improve conversions, reduce churn, and elevate customer loyalty for both consumer and business segments. **Expectations:** - Own CRM strategy and execution from concept to measurement. - Deliver measurable KPI improvements (activation, retention, revenue lift). - Scale programs through automation, segmentation, and testing. - Partner with Product, Analytics, Partnerships, Design, and Engineering to integrate campaigns with launches and events. **Key Responsibilities:** - Develop CRM roadmaps and orchestrate multi‑channel campaigns. - Lead experimentation (A/B, multivariate) and post‑campaign analysis. - Optimize performance dashboards and document best practices. - Identify and capitalize on product launches and marquee events to enrich lifecycle programs. - Manage technical integrations with Braze and other platforms; support HTML/CSS templating. **Required Skills:** - 5+ years CRM campaign management experience. - Proven expertise with Braze, Iterable, or comparable platforms. - Strong A/B and multivariate testing skills, including experiment design and analysis. - Proficient in data extraction and analysis (Metabase, CSV, SQL). - Basic HTML/CSS templating for personalized email content. - Excellent cross‑functional communication and stakeholder management. **Required Education & Certifications:** - Bachelor’s degree in Marketing, Business, or a related discipline. - CRM or marketing‑automation certifications (e.g., Braze Academy, Iterable Admin) preferred.

London, United kingdom

Remote

Senior

17-02-2026