Direct Recruitment

About the Company

Direct Recruitment – The Direct, Digital and Integrated Marketing Specialists

Here at Direct Recruitment, we’re all about matching the best Direct, Digital and Integrated Marketing professionals to their dream jobs. Over the years we’ve developed strong relationships with the best in the business - and with so many of our previous candidates returning as clients, we love what we do. It’s not our style to cut corners, so we’ll take the time to get to know you, listen carefully to your experience and requirements, and go the extra mile to make sure you’re matched up with exactly the right role… so whether you’re an awesome Account Handler, a clever Campaign Manager, a dab hand with Data, or a superstar Strategist – get in touch today!

For more information speak to one of the team at Direct Recruitment, you can call us on 020 7287 1171 or email info@direct-recruitment.co.uk

Listed Jobs

Company Name

Direct Recruitment

Job Title

Customer Relationship Management Analyst

Job Description

**Job Title:** Customer Relationship Management Analyst (Contract) **Role Summary:** Provide data‑driven insights for a marketing agency’s loyalty programme by analyzing customer and campaign datasets. Transform complex data into actionable recommendations that enhance acquisition, growth, and retention for key clients. **Expectations:** - Deliver accurate, timely analyses that inform campaign planning and performance evaluation. - Communicate findings clearly to both technical and non‑technical stakeholders. - Maintain high data quality standards while handling large datasets. - Contribute to continuous improvement of analytics processes and reporting tools. **Key Responsibilities:** - Explore and assess customer and marketing data to evaluate campaign effectiveness and customer behaviour. - Generate count metrics and other quantitative support for campaign planning. - Identify patterns, trends, and insights to guide strategic decisions. - Execute analysis projects including RFM segmentation, lifetime value (LTV) modelling, churn, and retention analysis. - Create visual dashboards and reports using Power BI and/or Tableau. - Collaborate with agency teams and client representatives to ensure alignment of analytical outputs with business goals. **Required Skills:** - Proven experience in CRM/customer analytics, preferably within a marketing agency setting. - Proficiency in SQL and Python for data extraction, manipulation, and analysis. - Strong ability to work with large, complex datasets. - Excellent communication skills for presenting insights to diverse audiences. - Experience with data visualization tools (Power BI, Tableau) is highly desirable. - Analytical mindset with a focus on translating data into business recommendations. **Required Education & Certifications:** - Bachelor’s degree in Data Science, Statistics, Business Analytics, Marketing, Economics, or a related quantitative field. - Relevant certifications (e.g., Google Data Analytics, Microsoft Certified: Data Analyst Associate, Tableau Desktop Specialist) are a plus but not mandatory.

London, United kingdom

Hybrid

10-02-2026