- Company Name
- Coalition, Inc.
- Job Title
- Senior Data Analyst
- Job Description
-
**Job title**
Senior Data Analyst
**Role Summary**
Lead the analytics function for go‑to‑market and servicing activities, building and operating a Customer 360 platform. Transform integrated data from marketing, sales, product, and servicing to create single source of truth, drive GTM strategy, and improve customer acquisition, onboarding, support, and retention.
**Expactations**
- Deliver accurate, actionable insights across the customer life‑cycle.
- Own end‑to‑end data integration, modeling, and visualization pipelines.
- Act as the SQL/expertise champion and mentor to junior analysts.
- Communicate complex findings to non‑technical stakeholders and influence strategic decisions.
**Key Responsibilities**
- Design and maintain a unified Customer 360 data model integrating marketing, sales, CRM, product usage, servicing, billing, and external data.
- Lead cross‑functional analytics projects, building advanced SQL queries, data models, and automated dashboards (e.g., Looker, Tableau).
- Analyze campaign impact, funnel efficiency, and loyalty metrics, providing recommendations that drive revenue, retention, and LTV.
- Map and evaluate end‑to‑end customer and broker journeys; identify gaps and propose data‑driven optimizations.
- Create and document clear, data‑driven recommendations aligned with OKRs and business objectives.
- Mentor junior analysts; enforce best practices in query design, documentation, and data quality.
- Collaborate with Product, Marketing, Sales, Customer Success, and Operations to prioritize initiatives and share insights.
**Required Skills**
- Advanced SQL (complex queries, performance tuning, documentation).
- Data modeling and ETL fundamentals; experience with tools such as dbt, Airflow, or similar.
- Programming in Python or R for analytical workflows.
- BI/visualization expertise (Looker, Tableau, Power BI).
- Statistical analysis: hypothesis testing, experiment design, and interpretation.
- Strong communication skills; ability to present technical results to business audiences.
- Experience leading cross‑functional analytics projects and mentoring.
**Required Education & Certifications**
- Bachelor’s degree in Statistics, Economics, Mathematics, Computer Science, or related field (or equivalent experience).
- Minimum 5 years of data/analytics experience with measurable impact on GTM or customer experience.
- At least 4 years of insurance industry experience, preferably in distribution, marketing, partnerships, or customer servicing.
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