Skills

Leadership Creativity Dynamics Stakeholder Management Market research Decision-making Sales CRM Research Organization Analytical Skills Marketing Project Management Analytics Strategic Planning Digital Marketing

Job Specifications

Designation: Global Lead, Branding & Marketing - Oncology

Business Unit: Innovative Business

Function: Branding & Marketing

Location: Flexible (Europe or Emerging Markets)

Reporting to: Vice President & Lead - Commercial Oncology

This is an opportunity to cover a key leadership role as Glenmark undergoes a transformation toward innovation. The Global Lead, Branding & Marketing will focus specifically on Oncology covering existing as well as future in licensed product for NBE's and NCE's in Oncology.

Role Responsibilities:

Innovation

Support the ongoing development of the global brand strategy & positioning
Structuring future commercial growth plans in Innovative Oncology
Support the build of innovative digital marketing solutions down to a country level - leveraging the current/future CRM/SFA system plans
Support adoption of specific marketing multi-channel digital programs
Facilitate and proactively manage best practice sharing across countries
Identify, with the rest of the team, potential gaps in the current portfolio and suggest additional focus areas or life cycle management activities

Operational Excellence

Support the delivery of annual local/regional brand plans in alignment with Global Plans
Provide strategic & tactical support to local teams to ensure successful launch preparation and execution to fully leverage business opportunities and respond to local needs.
Managing internal dashboards to track discipline of execution across our businesses, and building senior leadership reports
Ongoing review of marketing KPIs to ensure achievement and consulting with respective Marketing leads on remedial action required
Review of relevant Market research - with mitigation tactics identified and agreed with local markets
Re-evaluation of sales force deployment and Medical supporting needs

Stakeholder Management

Drive dashboard discussions for external and internal sales and efforts of the oncology products
Monitor country performance against agreed Sales & Marketing KPIs, and work with countries and the regions to identify opportunities for improvement
Be the link between global branding and marketing, cross-functional teams and local marketing teams
Work closely with cross functional team and affiliates to develop commercial strategy, tactics, & messaging platforms

Financial

Working with key countries & regions to ensure financial performance for innovative assets
Managing assigned marketing budget

Educational Qualifications

Advanced degree in business, marketing

Experience

Background in pharmaceutical marketing with a minimum 10+ years of overall experience, with at least 3-5 years in Oncology.
Commercial dynamics and Sales experience in prescriber environment
Exposure to Europe and Emerging Markets
Brand management experience minimum 5 years
Experience of pre-launch and launch activities in oncology
Additional commercial experiences including digital, sales, market analytics, BI and commercial excellence
Multi stakeholder project management and leadership experience, delivering results on time and within budget
Fluency in written and spoken English (+ ideally 1other language)

Knowledge and Skills (Functional / Technical)

Astrong understanding of the pharma business, especially for innovative assets and biosimilars, with a proven record of collaborating with the various cross-functional teams in the decision-making process
Strong understanding of oncology therapeutic area
Ability to develop and implement sound marketing and digital strategies based on the visionof the company. Has superior analytical skills, strong commercial judgement and pragmatism. Demonstrated creativity and effectiveness in addressing major strategic challenges.
Ability to work under pressure while preserving transparency, respectful behaviours, cross functional leadership and team work attitude.
Exceptional communications skills (verbal and written)
Solid knowledge of Marketing Strategic Planning
Profound skills to create commercial strategies
Ability to work in a matrix organization
Excellent project management capabilities

About the Company

Glenmark Pharmaceuticals Limited is a research-led, global organization committed to enriching lives. Innovation is deeply embedded in Glenmark's culture; it is how we differentiate ourselves in our key markets and create greater value for our stakeholders. In our journey of innovation over the past four and a half decades, we have evolved from a generics company to a global organization offering specialty and branded products. Glenmark's core values of Achievement, Respect, and Knowledge impart a sense of organizational uni... Know more