Skills

Communication JavaScript HTML CSS Salesforce Test Quality Assurance Problem-solving Sales Marketing Email Marketing QA testing Analytics

Job Specifications

Job Summary:

We are seeking a skilled Salesforce Email Marketing Developer to join a marketing technology team. This role will focus on designing, developing, and executing personalized email marketing campaigns using Salesforce Marketing Cloud (SFMC). The ideal candidate will bring both technical expertise and strategic insight to optimize customer engagement, drive business outcomes, and ensure seamless integration within the Salesforce ecosystem.

Key Responsibilities:

Email Development & Execution:
Design, code, and test responsive HTML emails and templates using AMPscript, SSJS, and dynamic content within Salesforce Marketing Cloud.
Build and maintain marketing automations, customer journeys, and triggered email programs based on campaign needs.

Platform Optimization:
Configure and implement innovative solutions to enhance email marketing performance and solve business/marketing challenges.
Ensure adherence to email marketing best practices related to deliverability, accessibility, and compliance (CAN-SPAM, GDPR, etc.).

Salesforce Ecosystem Integration:
Collaborate on integrations between Marketing Cloud, Sales Cloud, and third-party systems such as Datorama.
Use APIs and automation tools to build real-time triggered emails and data-driven workflows.

Cross-Functional Collaboration:
Work closely with marketing teams, product owners, analysts, and developers to translate campaign requirements into scalable technical solutions.
Communicate effectively with both technical and non-technical stakeholders to support project execution.

Quality Assurance & Documentation:
Provide technical expertise for QA testing, UAT, and post-implementation verification.
Create and maintain detailed project documentation, technical specs, and process flows.

Qualifications:

Required:

5+ years of experience in Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder).
Proficiency in HTML, CSS for email, AMPscript, and Server-Side JavaScript.
Experience in developing and deploying complex email campaigns and automations.
Strong understanding of relational data modeling and audience segmentation.
Familiarity with Salesforce Sales Cloud and API integrations.

Preferred:

Experience with Datorama or other analytics platforms.
Salesforce Marketing Cloud certifications (Email Specialist, Developer, Consultant).
Knowledge of marketing KPIs and experience interpreting campaign performance metrics.

Soft Skills:

Strong analytical and problem-solving skills.
Excellent communication and collaboration abilities.
Detail-oriented with a commitment to quality and timelines.
Ability to manage multiple projects and priorities in a fast-paced environment.

About the Company

People are at the heart of every successful business initiative. we know that a company's success starts with its employees. we also know that an individual's success starts with the right career opportunity. From refining, how you manage your contingent workforce to strengthening your employer brand to recruit top talent, our integrated talent solutions drive the business results you need. Welcome to Tamanna Technology. we are a premier IT Staffing and Consulting firm headquartered in Toronto, Canada and are experts into th... Know more