Skills

Communication Marketing Project Management Analytics

Job Specifications

Marketing Analyst

Toronto, ON (hybrid)

12 months contract (potential for extension/conversion)

Line of Business :: Marketing Communications, Business Partner Marketing, Brand and Marketing

WHAT IS THE PROJECT THE CONTRACTOR WILL BE WORKING ON?

This role supports the development and delivery of direct marketing campaigns for credit cards. Key responsibilities include working with cross functional teams to implement strategy, manage campaign execution, oversee the workflow and deliverables from external third parties (marketing agencies, media companies, and production suppliers) and internal execution partners.

Who Will the Candidate Be Working with on a Daily Basis?

They will work closely with internal stakeholders and agencies through a client focus. The candidate will work with Cards Engagement & Retention Team, Cards Product, Data Base Marketing, Digital, and Agency partners. Most of the work will be completed with agency partners. They will be working with external vendor, providing direction in what they need to fulfill in terms of creative development.

Daily Job Duties/Activities:

Deliver against the strategic 1-2 year marketing plan that is aligned to business revenue targets - within the allocated marketing budget. Monitor and manage plan through regular updates as necessary.
In partnership with the Director and Senior Director, manage the development and delivery of the strategies and marketing tactics (offer, creative, target audience, channel) to meet business targets.
Work collaboratively across the Marketing teams and Marketing Solutions & Client Offers, and lines of business to ensure effective growth of the overall line of business revenue plan.
Build and develop relationships with the key business contacts to become a trusted and valued partner in their business growth (breadth and depth of business knowledge) Responsible for the creative development and the internal approval process, including legal and compliance reviews, for assigned direct marketing initiatives.
Ensure all marketing activities support the bank brand and are brand compliant.
In partnership with the lines of business, be the subject matter expert on all competitive engagement insights and ensure proper integration of findings.
Leverage, promote and employ analytics to deliver measurable and profitable marketing initiatives - imbedding results driven learning into future initiatives for continued improvement.
Support the optimization of the Marketing budget - maximizing channels and marketing ROI.
Ensure on-going communication and regular status updates on all aspects of assigned Marketing Campaigns and activities with all key stakeholders.
Proactively identify new and effective ways to deliver target direct marketing communications support to the lines of business.

Must-Have Skills/Experience:

1+ years' experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management)
1+ years' Financial services experience including knowledge of retail banking products. Credit Cards experience is ideal. *Without this experience it is a steep learning curve. If they have agency experience but no cc, this will work
Email marking experience producing client-facing communications
Experience managing budgets (Ensuring all costs come into estimate)
Undergraduate degree - preferably Marketing unless they have equivalent related experience.

Nice to Have:

3+ years of experience working with an agency on creative.
Copy writing experience/familiarity *Strong Nice to Have
Understanding of how emails are created from a technical perspective

About the Company

Bay Street Staffing is a Leader in the boutique staffing sector--offering fast, agile, exceptional customer service. We have partnered with some of Canada's largest organizations to help them deliver the talent they are looking for. Building solid relationships built on trust and integrity is our signature at Bay Street Staffing. Bay Street offers expert, specialized recruiting practices that result in sought-after matches between candidates and employers. Today's challenging business climate demands that companies hi... Know more