Job Specifications
Position
Loro Piana is a renowned Italian luxury brand synonymous with unparalleled quality, timeless elegance, and exquisite craftsmanship. For six generations, Loro Piana has been committed to sourcing the finest natural fibers and transforming them into exceptional products that embody the art of living.
Role Overview
The Marketing Manager is role responsible for developing and executing comprehensive marketing strategies, with a significant focus on brand event coordination, to elevate the Loro Piana brand, drive brand awareness and customer engagement, and support business objectives. The ideal candidate will be a seasoned marketing professional with a deep understanding of the luxury retail landscape, exceptional organizational skills, a meticulous eye for detail and quality, and proven experience in planning and executing high-end events.
Job Responsibilities
Key Responsibilities:
Strategy Development & Execution:
Develop and implement integrated marketing strategies aligned with Loro Piana's global brand vision and business goals.
Ensure brand consistency across all marketing materials, including event collateral and messaging.
Maintain a deep understanding of the Loro Piana brand DNA and effectively communicate it to internal and external stakeholders.
Work cross-functionally with internal teams (VM, Retail, Merchandising, GTM, VIC, etc.) to set project goals and coordinate project needs.
Develop and manage brand guidelines.
Event Management:
Lead the planning, execution, and management of all brand events, including product launches, store openings, Pop-Up openings and wholesale and concession partner events.
In coordination with the Milan HQ team, develop event concepts, budgets, and timelines.
Manage vendor relationships and negotiate contracts in collaboration with Procurement team.
Ensure all events are executed flawlessly and in alignment with Loro Piana's brand standards.
Oversee on-site event management and logistics.
Analyze event ROI and make recommendations for future improvements.
Team Leadership & Management:
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Foster a collaborative and innovative work environment.
14px;">Manage the marketing budget effectively.
Market Research & Analysis:
Conduct market research to identify trends, consumer insights, and competitive activities.
Analyze market data to inform marketing strategies and optimize performance.
Role model company values
Profile
Skills And Abilities Required
6- years of experience in marketing and/or events, with a significant portion of that experience in the luxury retail sector.
Proven track record of developing and executing successful marketing strategies, with a strong emphasis on brand and retail event management.
Strong understanding of the luxury market and consumer behavior.
Excellent organizational skills and attention to detail.
Exceptional written and verbal communication skills.
Experience managing and developing a team.
Demonstrated experience in planning and executing high-end events, including managing budgets, vendors, and logistics.
Ability to work effectively in a fast-paced, dynamic environment.
Passion for the Loro Piana brand and its values.
Additional Information
What we offer
At Loro Piana, we believe in fostering a supportive and rewarding work environment that values our employees' well-being and growth. We offer a comprehensive range of benefits including medical, dental, and vision coverage, fertility support, adoption and surrogacy reimbursement, tuition reimbursement, 401K match, and Headspace mental health support. Additionally, employees enjoy a generous product discount, exclusive LVMH discounts, and other tailored perks.
While the published salary range is a good faith reflection of the targeted salary level for the position, Loro Piana reserves the right to pay outside of the published salary range of $105,000.00 to $120,000.00 USD per year.
EEO Statement
We strive to create a culture of inclusion where everyone has a sense of belonging. Our goal is to ensure that our outreach and recruiting efforts generate diverse identities and perspectives that will be valued and can thrive. We are continuously assessing our employee and candidate populations to identify ways to ensure they are all-encompassing and equitable.
About the Company
Loro Piana operates in the luxury goods industry making uncompromised quality its mission and offering a complete selection of ready-to-wear, accessories and gifts made in Italy with the finest raw materials. It reaches its customers through a global retail network, on loropiana.com and in select specialty stores. Loro Piana boasts six generations of experience in the production of top-end textiles and is an industry leader, thus guaranteeing a total control of all manufacturing processes.
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