Job Specifications
We’re seeking a creative, data-driven Social Media Manager to lead and evolve our B2B social presence across BloomNation, Promenade, and Floom. This role blends content strategy, brand storytelling, and partnership development, driving awareness and engagement across our social channels while strengthening relationships with industry leaders, influencers, and strategic partners.
You will also oversee our B2C social media services, leading two Social Media Coordinators who manage content execution for hundreds of partner clients across industries. This is a dynamic, hands-on role that combines creativity, analytics, and leadership.
B2B Social Media Strategy & Execution
Develop and manage B2B social media strategies and content calendars for BloomNation, Promenade, and Floom
Create and publish engaging, on-brand content that positions each brand as an industry leader in local business growth and technology
Write compelling, platform-appropriate copy for LinkedIn, Instagram, Facebook, TikTok, and Threads
Collaborate with the Head of Marketing to align social storytelling with brand positioning, campaigns, and launches
Develop and maintain a consistent brand voice across all channels
Track performance metrics (engagement, reach, traffic, conversions) and adjust strategy based on insights
Partnerships & Influencer Marketing
Lead the development of social media partnerships with industry influencers, creators, and strategic brand partners
Identify, vet, and collaborate with key voices in the floral, restaurant, and small business communities to amplify reach and engagement
Manage partnership content calendars, co-marketing opportunities, and sponsored collaborations
Coordinate cross-promotions with partner brands, wholesalers, and industry organizations
Leadership & B2C Oversight
Oversee the B2C Social Media Services provided to partner businesses through Promenade/BloomNation Marketing
Manage and mentor two Social Media Coordinators, providing creative direction, performance feedback, and campaign alignment
Ensure the B2C content team maintains quality, timeliness, and adherence to brand standards across 300+ client accounts
Collaborate with internal design, copy, and marketing teams to streamline creative production and scheduling workflows
Campaigns & Collaboration
Work closely with the Head of Marketing on integrated campaigns, content pillars, and paid social initiatives
Contribute to company-wide initiatives including product launches, events, webinars, and partner spotlights
Align social content strategy with PR, email, and paid efforts for cohesive storytelling and message amplification
Analytics & Optimization
Manage monthly analytics and reporting across B2B and B2C accounts
Present social performance insights and recommendations to leadership
Continuously identify emerging social trends and platforms relevant to small business, floral, and restaurant verticals
Qualifications
5–7 years of social media marketing experience, including at least 2 years managing social strategy for a brand or agency
Strong understanding of B2B social strategy and community building, ideally in SaaS, tech, or SMB sectors
Proven success in developing influencer or brand partnership programs
Excellent writing skills with a knack for brand storytelling and tone adaptability
Experience leading a small team or managing direct reports
Proficiency with social media management tools (Later, Sprout, Hootsuite, Meta Business Suite, etc.) and analytics dashboards
Strong project management skills and attention to detail
Comfortable in a fast-paced environment, managing multiple brands and campaigns simultaneously
Bonus: Experience in both B2B and B2C content creation, video scripting, or social ad management
What Success Looks Like
Growth in follower engagement and reach across BloomNation, Promenade, and Floom B2B channels
Increased visibility through partner and influencer collaborations
Strong alignment between social storytelling and marketing goals
High-quality execution and retention within the B2C social services team
About the Company
BloomNation is the online floral marketplace that is disrupting the multi-billion dollar online floral space. Our rapidly growing team is backed by the best investors in the industry including: Andreessen Horowitz (AirBnB, Facebook, Lyft, Twitter, etc.), Spark Capital (Tumblr, Warby Parker, etc.), and Crunch Fund (Square, Uber, etc.). In the same way you have seen Uber and AirBnB change consumer behavior, BloomNation has already dramatically changed the way flowers are bought and sent online. We are looking for an energetic ...
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