Job Specifications
Director of Marketing
Who we are:
Creyos (formerly Cambridge Brain Sciences) is a leading growth-stage B2B SaaS HealthTech company. Our proprietary brain health tools, including digital cognitive assessments and mental health questionnaires, are used by healthcare providers treating mental health conditions, brain injuries, aging, and other patient populations throughout the world, as well as by leading researchers. To learn more about our organization, please visit www.creyos.com.
You will be part of a team that includes not just your typical SaaS business functions (Sales, Marketing, Customer Success), but also engineers, psychologists, business leaders, and even a world-renowned neuroscientist. We are proud to say that you will be surrounded by some of the smartest, enthusiastic, hard working and dedicated people that you’ll ever meet (at least, that we’ve ever met!).
Who we are looking for:
We’re seeking a strategic, customer-obsessed Director of Marketing to lead our growing team. The ideal candidate is a proven marketing generalist who has both done the work and led others in doing it—bringing hands-on experience across brand, demand generation, content, and customer engagement, as well as the leadership skills to connect these disciplines into cohesive strategies. You know when to step into the details yourself and when to empower your team to deliver. You bring both a growth mindset and sharp strategic instincts: eager to learn, comfortable making decisions with imperfect information, and able to balance short-term wins with long-term positioning.
As a senior leader, you will set the direction, guide the team, and ensure marketing delivers initiatives tightly aligned to customer needs and business goals. You’ll mentor a cross-functional group of marketers, foster a culture of curiosity and excellence, and channel the voice of the customer with every campaign.
This is a hybrid role based in Toronto, ON. The successful candidate must live in the GTA and be available to commute regularly to our downtown office.
Key responsibilities:
Reporting to the Chief Marketing and Engagement Officer, your job responsibilities will include:
Performance Marketing Strategy & Leadership
Own the end-to-end performance marketing strategy, ensuring all campaigns support revenue growth, pipeline creation, and customer retention.
Partner with Sales and Product Marketing to align on go-to-market priorities, jointly shaping messaging, campaigns, and team enablement programs that win in a relationship-driven market.
Define and evolve messaging and channel mix to differentiate in a competitive SaaS landscape, ensuring we meet buyers where they are.
Customer & Market Insight
Ensure every program is grounded in the realities of the market – integrating insights from Sales, Customer Success, and Product Marketing into every campaign.
Champion voice-of-customer data, ensuring campaigns, content, and events reflect real segment needs, motivations, and decision drivers.
Use competitive and market intelligence to anticipate shifts and guide plans.
Pipeline & Demand Generation
Build and optimize integrated demand programs across digital, content, social media, and events that generate qualified pipeline and accelerate deal cycles.
Ensure marketing investments are measurable and tied to sales outcomes, not vanity metrics.
Support the development of account-based strategies that deepen engagement with target accounts and strengthen relationships.
Brand & Thought Leadership
Elevate the brand as a trusted partner to customers through storytelling, thought leadership, and customer success amplification.
Oversee the creation of high-quality, credible, content that supports the buyer journey—from awareness to advocacy.
Team Leadership & Development
Lead, coach, and develop a cross-functional marketing team, setting a high bar for performance and accountability.
Provide clarity of direction while empowering the team to execute with autonomy and creativity.
Foster a culture of continuous improvement, experimentation, and results orientation.
Performance & Optimization
Define, track, and communicate KPIs that tie directly to revenue, pipeline velocity, and customer growth.
Use data to quickly and continuously improve marketing performance and allocate resources effectively.
Regularly report to the executive team with insights, results, and recommendations for future growth.
Skills & experience:
8–12 years of progressive B2B marketing experience, ideally in high-growth SaaS.
Generalist foundation across brand, demand generation, content, partnerships, and customer engagement.
5+ years leading high-performing teams—setting goals, coaching talent, and building collaborative, accountable cultures. Proven ability to both execute and lead teams, scaling marketing in sales-driven environments.
Strategic thinker who can also dive into details; creative yet data-driven.
Growth mindset: curious, adaptable, and customer-focused.
Str
About the Company
Creyos (formerly Cambridge Brain Sciences) is a leading web-based platform for the assessment of brain health. It allows you to obtain accurate, quantified and scientifically-validated measures of key aspects of cognition, including short-term memory, attention, reasoning, and verbal ability. Creyos offers two core products – Creyos Health and Creyos Research. Built for health care practitioners, Creyos Health is an online brain health assessment service that takes seconds to set up, is engaging and enjoyable for patients, a...
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