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Senior Brand Manager – Shopper (Baileys)

Senior Brand Manager – Shopper (Baileys)

On site

London, United kingdom

Senior

Freelance

10-11-2025

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Skills

Marketing

Job Specifications

Job Title: Shopper Marketing Manager – Baileys, Alcohol Free & Pimm’s

Role profile: Full time

Level: L5 A

Reports To: Alcohol Free and Pimm’s Marketing Manager

Location: London, GB

Role Dimensions

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Diageo brand teams are the custodians of our brands and work to ensure the future growth and success of each brand. As a member of this team you will be the guardian of our brands within this category and work to shape their future.

Top Accountabilities

You will drive and project manage Shopper programmes across Baileys, Pimm’s and Alcohol Free portfolio including upcoming innovation launches.

Ensure all the brands have the tools and programmes necessary to deliver our commercial plan. Working with the wider team and agencies to bring consumer and shopper-facing touchpoints together to deliver the most powerful plan possible.
Create a strong mechanic and toolkit to grow and expand Baileys consumption in On Trade by engaging relevant stakeholders and holding agencies into account.
Work with Customer Marketing to ensure that toolkits are fit for purpose and delivered at the scale needed to unlock execution goals. Working with them to understand the impact of the work and where it needs to be evolved in the future
Produce bespoke programmes for our strategic customers, working closely with our commercial teams so the work delivers against the specific customer need.
Act as the voice of the customer within MBP so that we deliver solutions to build our brands at the point of purchase.
Lead and own deployment of brands’ strategic initiatives into clear action plans in trade with customer marketing teams.

As a temporary contractor, you'll be employed by our Managed Service Provider, Magnit Global, who manage most of our temporary contract hiring, you will not be employed by Diageo

About the Company

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're a... Know more