Digital Marketing Specialist | $150/hr Remote | Mercor

Skills

Job Specifications

At Crossing Hurdles, we work as a referral partner. We refer candidates to Mercor that collaborates with the world’s leading AI research labs to build and train cutting-edge AI models.

Organization: Mercor

Position: Digital Marketing Analyst

Referral Partner: Crossing Hurdles

Type: Hourly contract

Compensation: $100–$150 per hour

Location: Remote

Commitment: 10–40 hours/week, flexible and asynchronous

Duration: Flexible

Role Responsibilities:

Extract campaign data from advertising platforms (Google Ads, Facebook, LinkedIn, TikTok, etc.)
Calculate KPIs including CTR, CPC, CPA, ROAS, and conversion rates across channels
Compare performance across time periods and against budget targets
Create data visualizations and insights summaries in Google Sheets, PowerPoint, or Data Studio
Audit tracking setups and conversion reporting accuracy using GA4 and Tag Assistant
Build and manage UTM tracking templates for campaigns
Reconcile advertising costs against invoiced amounts, including currency conversions
Segment customer data from CRMs and create targeting recommendations
Develop budget optimization models and retention/cohort analyses using historical data
Design dashboards with automated data refresh and cross-channel KPI visualizations

Ideal Qualifications:

Strong experience in performance marketing analytics, media reporting, or marketing operations
Proficiency in Google Analytics 4, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Sheets
Strong grasp of digital KPIs (CPA, ROAS, CTR, etc.) and budget/spend tracking
Experience with Excel-based modeling, cohort analysis, funnel breakdowns, and segmentation strategies
Familiarity with UTM tracking, tag auditing tools, and attribution model comparisons
Excellent attention to detail in calculations, formatting, and visualizations
Ability to work independently and deliver on weekly or monthly reporting deadlines

Application Process (Takes 20 min):

Submit your resume
AI interview based on your resume (15 min)
Submit form

About the Company

At Crossing Hurdles, we specialise in customised recruitment and staffing solutions designed to drive success for businesses and professionals. Our focus is on connecting organisations with top-tier talent by sourcing, screening, and presenting only the top 1% of candidates across a wide range of industries. We work closely with clients to understand their unique needs, ensuring that we find candidates who not only fit the role but also align with their organizational culture. Over the past few quarters, we've successfully p... Know more

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