Job Specifications
JOIN OUR TEAM!
At Couche-Tard/Circle K, our mission is simple: to make our customer’s lives a little easier everyday. You may have already stopped for coffee, refueling your car, or eating something on the go. Then, you know what Couche-Tard/Circle K is. We have grown into a successful global company with over 17,000 stores in 29 countries, serving almost 9 million customers every day. In total, approximately 149,000 people work in our stores and offices. We make journeys easier by offering fast and friendly service. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there. Are you ready to grow your career? Let's grow together!
Campaign Manager (Gamification & Traffic-Driving Campaigns)
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Department: Global Marketing
Location: On site, Calgary (229 – 33rd Street NE, Calgary, Alberta);
Type of employment: Maternity leave replacement (Minumum 14 months), Full Time (40 hours)
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THE ROLE
We are looking for a talented marketer to join our Global Marketing team and help bring our gamified experiences and traffic-driving campaigns to life across NA. In this role, you’ll collaborate with cross-functional and partners to deliver campaigns that engage millions of customers, drive store visits, and strengthen brand loyalty.
Lead the development of traffic-driving campaigns from concept to execution, working closely with internal teams and external agencies (creative, media, vendors)
Coordinate with internal teams and external partners to build and optimize large-scale gamification programs (e.g. Rock Paper Prizes, 31 Days of Circle K, etc.)
Analyze campaign performance and provide actionable insights to improve results YoY and ROI
Manage creative assets, timelines, budgets, and approvals to ensure flawless execution
Collaborate with analytics, legal, and operations teams to ensure campaigns are both compliant and impactful
What You’ll Do
Want to start your career with us? Here's an overview of the main responsibilities of this position:
Supports North American traffic-driving campaigns from concept to execution and post-analysis
Develops campaign reports and performance insights to guide decisions and optimize results
Collaborate with cross-functional teams (Marketing, Merch, Loyalty, Digital, Analytics, etc.) to ensure seamless execution
Coordinate with brand partners, agencies, and internal stakeholders on campaign planning, creative assets and deliverables
Build presentations and recap decks that clearly communicate strategy, performance, and learnings
Gather and share market insights and feedback from regions (Business Units) to inform future campaigns.
Contribute to problem-solving and day-to-day campaign management as needed
Flexibility to collaborate across global teams and time zones
What You’ll Need
We want you to join our team! Here's what we're looking for:
Education
Bachelor’s degree in Marketing, Business, or a related field (MBA an asset, or equivalent experience).
Experience
5–7 years of experience in marketing, business development, or campaign management.
Knowledge And Skills
Proven ability to manage projects and collaborate across multiple teams and stakeholders.
Experience supervising or mentoring at least one direct report, with strong leadership and coaching skills.
Strong analytical mindset with the ability to interpret data and translate insights into action.
Proficient in Microsoft Office (Excel, PowerPoint, Word) and comfortable working with BI tools.
Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
Positive attitude, adaptable, and collaborative, a true team player.
Language Skills
Bilingualism an asset (Advanced French and English) both spoken and written, as the person will be required to work and communicate regularly in English while performing the tasks outlined above. Specifically, the role requires collaboration with global teams.
Why You Should Work Here
At Couche-Tard/Circle K, we believe that our team members are the heart and soul of our business. When you join us, you're not just getting a job – you're becoming part of a vibrant community where your talents are valued, your growth is nurtured, and your contributions make a real difference. Here's why you'll love working with us:
Benefits Package
Group Insurance Program: Stay healthy and happy! Our plan provides you with the flexibility to choose coverage that best meets your needs and add optional insurance (health and dental care, long-term disability, life insurance, health spending account)
Paid Time Off: Recharge and rejuvenate with paid time off, including vacation days, sick days, and personal days to help you maintain a healthy work-life balance.
Additional Perks
Training and Devel
About the Company
Our mission at Circle K is to make our customers' lives a little easier every day. We are part of communities across North America, Europe, Asia, and the Middle East, helping us grow into one of the world's leading convenience and fuel retail businesses. Our parent company, Alimentation Couche-Tard ("Couche-Tard"), is a leader in the Canadian convenience store industry. Together, we are brightening journeys across more than 14,200 stores in 26 countries worldwide.
We're all about Growing Together. Learn how you can join ...
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