Job Specifications
About Shotgun
Shotgun is building the operating system for live music.
We empower event organizers, venues, festivals, and artists to grow their communities, monetize their creativity, and shape culture with tools that make ticketing effortless and distribution powerful.
We’re not just another ticketing platform. We are the tech ally of a cultural movement. In an age where, if you don’t master technology, technology will own you. We’re building the infrastructure to make sure art wins in the end.
Shotgun is already powering the next generation of festivals, clubs, and cultural entrepreneurs across France, Brazil, Portugal, and the US. With €200M+ GMV and millions of fans worldwide, we’re just getting started.
The Role
Our activity is structured in three business lines:
Concerts & Tours: include concert venues and tour dates. They have specific needs or blockers (e.g. Reserved Seating, Merch Bundle...), involve specific stakeholders (Touring Agents, Local Promoters, Artists, Labels...). They are a key axis of our French go-to-market strategy.
Festivals: typically involve large-scale event logistics, multi-day programming, and collaboration with diverse stakeholders.
Nightlife: encompasses nightclubs, open-air events, warehouses, collectives, and promoters across all genres. This is the company’s historical core.
Now one of the leaders in the evening and festival sector, our ambition is to become a key player in concerts and tours.
You will support our touring partners on a daily basis playing a crucial role in their development on the French market throughout their projects as well as festivals and clubs,
Your objective: understand how to boost our partners sales and the awareness around their project.
You will work closely with the Account Manager to design and deploy the right marketing activations, from digital ads to offline campaigns , while adapting to the very specific challenges of tour operators.
The challenge of this business line lies in the tour launch deadlines, which are often quite short, and in the variety of stakeholders to align.
What You Will Do
Support Shotgun customers in their main challenge: selling more tickets to a targeted audience, by developing appropriate marketing strategies.
Deploy and optimize digital campaigns (Meta, Google, TikTok…) in line with organizers' growth objectives.
Manage offline activations (media buys, OOH campaigns, partnerships with agencies and media groups).
Identify key periods in the organizers' sales cycle and implement targeted marketing actions to stimulate sales.
Monitor and analyze campaign performance using socio-demographic, behavioral and musical data, in order to refine action plans.
Provide responsive and flexible support to meet partners' day-to-day needs.
Work hand in hand with Account Managers and other Shotgun teams (Sales, Brand & Marketing).
Who are we looking for?
You have 2+ years with strong operational skills, used to work in fast-paced environments. You’ll manage several partners at once and know how to prioritize fast in high-stakes situations.
Must-have skills:
Previous experience in the cultural industry or agency background
Client facing experience
Project management : organization, prioritization of tasks and coordination of cross-channel marketing campaigns.
Expertise in Social Ads management (Meta Ads, Google Ads, TikTok Ads, etc.)
Nice-to-have skills:
Knowledge of the live music ecosystem and its challenges
Strong interest in the electronic, rap & urban music scene
Experience in offline campaigns
Existing contacts with media groups and OOH providers
Note to women and underrepresented groups: We value diversity because it’s essential for creativity and healthy growth. If you don’t meet 100% of the requirements but are excited by this role, please apply
Your first 12 months at Shotgun
Months 1–3
Follow the onboarding plan and get familiar with Shotgun’s product, tools, and processes
Shadow Account Managers to understand the dynamics of touring projects and start managing first clients (discovery, needs, sales cycles)
Deploy your first digital campaigns (Meta, Google…) and learn to optimize budgets in real time
Collaborate with internal teams and explore the OOH/media partner ecosystem
Objective: build confidence, develop a clear understanding of the touring business line, and gain autonomy on your first campaigns
Months 3–6
Manage a broader portfolio and share learnings through use cases and performance reports
Deploy offline campaigns (OOH, media buys) alongside digital activations
Build marketing roadmaps tailored to key sales milestones (pre-sales, launches, last-minute)
Strengthen client relationships by providing fast, tailored solutions and deepening knowledge of live music
Objective: achieve full autonomy, manage large campaigns end-to-end, and deliver tangible impact
By 12 months
Lead touring campaigns end-to-end, from digital ads to OOH and media partnerships
Act as the main point of contac
About the Company
At Shotgun, we connect the full spectrum of the live music ecosystem, from artists and tour managers to event organizers and passionate communities. Our platform offers powerful tools to help organizers to sell tickets, connect with fans, and scale their operations. For users, Shotgun is a community-driven discovery platform that reflects the evolving ways people experience live music and nightlife. Trusted by over 8 million users and ten of thousands of organizers worldwide.
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