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TikTok

Fashion LIVE Strategy Project Intern (TikTok Shop), 2026 Start (BS/MS)

On site

London, United kingdom

Fresher

Internship

18-12-2025

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Skills

Communication Time Management Creativity Data Analysis Sales Training Merchandising Analytical Skills E-commerce Express

Job Specifications

Responsibilities

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.

Successful candidates must be able to commit to at least 3 months long internship period.

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

About The Team

The UK Fashion Team is responsible for the continued growth and development of the fashion vertical on TikTok Shop in the UK. The primary focus of the LIVE Strategy team is to drive one of TikTok Shop's unique selling points: livestream shopping. As TikTok Shop continues to shake up the traditional e-commerce landscape, this team will also play a big part in shaping the future developments of the shopping platform and the services offered to both brands and customers within.

Responsibilities:

Support Fashion's LIVE Team by driving growth in livestream sales, contributing to strategy and identifying and incubating potential livestreaming talent
Owning daily operations, including data analysis, reporting and budget allocation
Participate in ideation and implementation of LIVE selling strategies and training programs; build seller-facing communications that will drive livestream sales growth
Contribute to development of livestream best practices and playbooks
Support the existing operations of all seller-facing initiatives, including but not limited to: presenting webinars, creating educational materials, devising incentive strategies, advising on livestream operations
Support the coordination of livestream events and campaigns, with occasional work on-site with merchants

Qualifications

Minimum Qualifications:

Strong educational background, currently pursuing a Bachelor/Master in university, Eligible to work in the UK
Available to start internship in June for 3-6 months.
Ability to communicate and collaborate effectively within a diverse range of people and job functions.
Fluent in English to facilitate communication with stakeholders.

Preferred Qualifications:

Strong interest or experience in fashion merchandising or television production
Data-driven with good analytical skills and can derive actionable insights from complex datasets; mastery of Excel
Highly organised and adept at coordinating complex operations
Strong time management and multi-tasking skills; can work in a fast-paced and dynamic environment

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

About the Company

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started. Know more